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Forums - Sony - Kaz Hirai: 'PS4 hardware is already profitable'

sully1311 on 22 May 2014
drkohler said:
sales2099 said:
The last quarterly results announced the gaming division posting a loss......

hmmm.. let's see, genius:

1. $60mio Write-off on PC software (the only thing explicitly mentioned in the quarterly report)

2. Continued losses in the Vaio hardware segment

3. R&D of 22nm cell chip, possible PS3 gpu shrink

4. R&D, prototyping on server rigs with said cell chips (for game streaming)

5. R&D, prototyping of new PS3 model with said new cell and gpu

6. R&D, prototyping of new PS4 model

7. Huge write-off of cancelled aaa game (I think $100 was mentioned in articles)

8. Many 1st party games still in development - so no revenue stream

9. According to MisterXMedia, Soyn has paid off every single game website and every single game journalist - that surely costs a fortune!

(if all other arguments fail, you can always trust MsiterX's - and the many voices in his head - research).

Actually, pretty surprising they came out +/- 0 in the end..

sales said gaming division?



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MARCUSDJACKSON on 22 May 2014

Good now more innovative games.



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Dr.Henry_Killinger on 22 May 2014
kowenicki said:

1.  Well he was fired recently so there is a vacancy.  Have you seen the shipments, it's an irrelevance.

2.  Ps+... Living in a cave or something? Plus is required for online. Plus was a flop on the ps3 as recently revalued by Sony themselves. What's the difference now? Oh... Multiplayer is behind there too, bingo... Profits. 

3. Only because they were all holier than thou about it early on. If they had launched with it nobody would have batted an eye lid.

thanks.

All right, let's go:

1. Its parts of the gaming division, not to meniton the fact that R&D costs have nothing to do with shipment numbers.

2. PS+ is completely optional. Plus is only needed for online multiplayer(ignoring MMOS), I've had a PS4 since black friday, I'm getting Infamous and FFXIV in the summer, the only thing I need PS+ for is the free indie games/discounts I want. Saying the PS+ flopped on the PS3 is ludicrous, its a premium service. 

3. Why would Sony charge for a service that was competing against an online service that had an entire generation to grow prior? Why in the hell would they expect to do better by removing one of their few advantages against a competitor which much greater advantages (360)? Profitting slighty to lose a significant amount of marketshare is a nonsensical idea. 

You can pretend that it would be good for Sony, but don't apply that useless logic here, when your intentions are as obvious as the wetness of water.



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think-man on 22 May 2014
vivster said:
celador said:

The successful launch of the PlayStation 4 (PS4), with more than 7 million units sold in 72 countries, will also be used as a way to promote Sony content, said Hirai.
"Half of PS4 users have already signed up to our online PlayStation Now service," he explained. "Sony plans to expand the entertainment content available through PlayStation Now and also make the PS4 and 4K television sets compatible."

Wait what?

yeah sounds like bs to me.



 

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greencactaur on 22 May 2014

Didn't they mention they make 20 dollars off of every PS4?



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joeorc on 22 May 2014
kowenicki said:

 

 

2.  Ps+... Living in a cave or something? Plus is required for online. Plus was a flop on the ps3 as recently revalued by Sony themselves. What's the difference now? Oh... Multiplayer is behind there too, bingo... Profits. 

.

1st of All playstation plus is not all 100% required for"all online play on the PS4" for all  online multi-player gaming on the PS4, you can still play some games on the PS4 that are online Multi-play component without the need of playstation +. The fact you know this , but yet still try to imply that its "required" is spreading incorrect information.

AS FOR YOUR CLAIM of

"Plus was a flop on the ps3"

Your Opinion does not mean it is a fact, it just means it's your opinion. one i happen to quite disagree with.



I AM BOLO

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ps:

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TheCallofKhtulu on 22 May 2014
kowenicki said:
Dr.Henry_Killinger said:
kowenicki said:

The vita has nothing to do with this. It's almost an irrelevance financially.

Says Sony's CFO

I'm referring to the ps4 being profitable. I'm staying on topic.  The ps4 as a device won't be profitable but since Sony introduced a sub service that users pretty much have to have they are profiting...

What would that be?

Of course. They should have done it with the ps3. 

You know that's bullshit




1.  Well he was fired recently so there is a vacancy.  Have you seen the shipments, it's an irrelevance.

2.  Ps+... Living in a cave or something? Plus is required for online. Plus was a flop on the ps3 as recently revalued by Sony themselves. What's the difference now? Oh... Multiplayer is behind there too, bingo... Profits. 

3. Only because they were all holier than thou about it early on. If they had launched with it nobody would have batted an eye lid.

thanks.

Sony's gaming divisiopn includes SOE, where most of the losses came from, and the manufacturing of ps4. I believe the CEO over some random forum poster. They also recently registered a smaller manufacturing process for PS4, further reducing cost I believe, they made PS4 with fast price reductions in mind.



mornelithe on 22 May 2014
think-man said:
vivster said:
celador said:

The successful launch of the PlayStation 4 (PS4), with more than 7 million units sold in 72 countries, will also be used as a way to promote Sony content, said Hirai.
"Half of PS4 users have already signed up to our online PlayStation Now service," he explained. "Sony plans to expand the entertainment content available through PlayStation Now and also make the PS4 and 4K television sets compatible."

Wait what?

yeah sounds like bs to me.

Signed up, doesn't necessarily mean accepted into.  It's not an open beta yet.



MoHasanie on 22 May 2014

That's really good but the game division still made a loss last quarter.



    

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joeorc on 22 May 2014
kowenicki said:

5% take up rate (maximum from sony's own figures).  Sounds like a flop to me. 

So what % should have Sony had in order to not be seen by you as a "Flop" than?

I mean what parameters are you wanting to measure this service against?

What market dynamic's are you defining success for such of this service to be @ in order for it to not be a flop?

Did Sony imply that the service is not doing well? No they stated the % to be variable at this stage of the service, the fact is it has to start somewhere and there is infact growth for the service, flops do not = growth, has it stayed flat? is there no growth?

You cannot have it both way's, if it was stagnant than that would be one thing, but its not so your point about it being a flop is pretty d@mn Moot, just because again you say it is does not mean it is. 

And Another thing, this is not aimed directly at just you, but i see many on this forum and other boards throw the word "flop" out there and , what is ironic, is many times these companies are selling Millions of said products not just in a year but can be in a sales Quarter !

in say book publishing when was the last time you heard about selling a million+ copy's of something a flop?  

in my opinion its being pretty d@mn pedantic to even bring up such a notion, but yet here we are..LOL



I AM BOLO

100% lover "nothing else matter's" after that...

ps:

Proud psOne/2/3/p owner.  I survived Aplcalyps3 and all I got was this lousy Signature.