I see lot's of people ignoring the fact they called it DIGITAL EVENT. it's most likely bigger than last year direct, wich was already great.

All that is missing is an audience reaction? What about perception?

Because as a Nintendo fan my perception is nothing but negative. For ND I have all the year, E3 was were the big bombs where to be showed. Now this is like another video, just like january, feb, or october or any other month. Now, why waste on a pre-recorded video? Just release a pr and show images.

This is again the "how". About the marketing.

Skipping last year create a lot of bad negative articles, just like today. Many people don't come and talk with us or watches live streams, just read news, and the news they are reading right now is that Nintendo won't held a conference and thus there won't be anything worth to watch.

And what about the Wii?

People get excited for the conference ---> People go in droves to the booth to play it ----> Hype throught the roof for the ones watching -----> everyone buys it.

This cannot hurt, or can it?

The only problem I have with this...

...is the inevitable stream lag issue. Otherwise, screw E3 conferences. They have a tendency to under-deliver (that's putting it nicely).

Yeah because not having a E3 conference is the reason the Wii U fails...

If having a E3 conference is all you need to compete, why wasnt the gamecube able to compete with the PS2?

Yes the succes of the Wii was solely because of an E3 conference and had absolutely nothing to do with it's revolutionary motion controls! Or, was it the other way around?

No it wasn't as I wasn't implying that. Or do I?

Motion controls alone won't have sold the Wii, it was the hype, the marketing, the games, the promotion, the booth, the E3 2006. Everything as a whole helped the Wii.

I just rewatched that moment. Still got goosebumps.

Perception is immaterial. If they deliver the goods, nobody's going to give a fuck how it was done.

Last year they had some good games, but showed them off pretty poorly (Donkey Kong was unexpected in a negative way, and they made both the spectacular Mario 3D World and Mario Kart 8 look humdrum, especially bad in 3D World's case). If they had put the October ND trailer for 3D World and Mario Kart 8 Press Event trailer for MK8 in that direct, as well as come out face-forward with Cranky Kong and how DKCTF was going to be "epic", then the perception of the show would have been totally different.

And if the media is going out there creating bad press, then it's Nintendo's job to counteract that. Find all the negative articles and get in touch with their writers. Say "we want to invite you to the Treehouse event and the Smash Bros tournament."

Nobody needs to follow the crowd to create the perception that you're working hard. You just have to work hard. Nintendo's not at fault for doing things differently, but for doing things differently and failing to explain why. They should be making the arguments that i'm making, educating the people who think this is some sort of capitulation.

I agree at some extent that if you deliver it doesn't matter perception. Problem is that Nintendo is enough lazy at the directs to put a terrible trailer and then waste time at how Peach can hold on few seconds in the air, like that was more important than a good trailer. Normally, at E3 they put effort to impress and release very good trailers, for example Kid Icarus, Galaxy 2 and Other M. Of course there are bad ones like Skyward Sword, but looks like the exception and not the norm.

Perception has been also very important. Perception of a health company make some invest in that. Perception on a little pretty girl make you ask for a date. Perception of an epic trailer makes you buy the game or at least look for more info. You cannot say simplym that.

Marketing has always been an important factor. When Nintendo has a godly marketing team Wii/DS were unstoppable, but once started to suck the sales declined. Some believes it was because the "natural" cycle for a console, and I agree at some point, but also the lack of marketing and of course games to market.