Seece said:
Did they come up with a detailed explanation on why the E&D is profiting all these hundreds of millions and that there are other products in the division more popular than xbox and xbox is still losing despite being profitable hardware for half a decade? I doubt it. Simple thing is even 'good sites' are dumb sometimes and do no research/twist facts.
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There is no research into EDD possible, since MS never details which parts inside the division are profitable or not. We can all guess until we are blue in the face and only list some known facts like:
a) Some parts inside the division (like Peripherals, Mac Software) were highly profitable throughout the years, while other parts were not. We have seen one statement by MS (1-3 years ago) saying that "all parts inside the ED division are profitable". Again, we have NO numbers to decide.
b) Ms did shift money around (like the $1b additional loss due to rrod which was NOT charged to EDD. Same with specific, heavy advertising costs which were (partially?) drawn from the corporate expenses coffin. Again, we have NO specific numbers to decide.
c) Here is a bit of thought for you: In Europe, X360 typically sells for around $200-$250 (during XMas season, that price actually INCLUDES Kinect. In GB, X360 only took off when the 99pound bundles started to appear...). At the same time, PS3 typicaly sells for around $329-$349. Now if Sony can bearely make a profit with those prices, what makes you think MS profits on hardware?
d) online X360 charges are the key profit in the ED division