| DanneSandin said: You are contradicting yourself: Of course the history is completely irrelevant when looking at the profitability of a brand they have had 6 straight years of profit [...] The trend is actually really positive at the moment. To have a trend you need to have a history - so it ISN'T irrelevent to look at MS's history in console gaming. The history is PART of the trend going forward. Yes, Xbox is making money now, but from what I've seen the brand as a whole has lost more money than its made, and that's something to remember because it's important for the brand to generate money from the get go with the Xbone - MS has said so themselves. Investors won't be interested in Xbox if it doesn't recover the losses sustained from the past 12 years. True, they're having a positive trend earning tons of cash, but that's also a trend they have to keep alive. |
Investors look forward not backwards. Investors dont give a rats ass about how the Xbox lost money pre FY2008. That is over. They care about forward thinking statements.
And another thing the other stuff in the same division that was profitable was dwarfed by things that werent. Not to mention that the Mac and Office software that was include was just stuff sold at retailers (aka Best Buy, etc.) not license sales.
Its libraries that sell systems not a single game.








