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Forums - Gaming - Kaz Hirai: "We have a great relationship with Microsoft" - Re: Nokia deal.

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kowenicki said:

Of course they do...

Only on forums is there a mythical war.

 

Published on Sep 5, 2013

Sony CEO Kazuo Hirai speaks to the BBC's Rory Cellan-Jones about what Microsoft taking over Nokia means for his company.

 

Not quite true. When MS and Sony are direct competitors in a 3 horse race as in the video game console business then there's plenty of snark and sniping going on between the companies. Guaranteed Sony wants to squish MS in the console business and vice-a-versa. But both companies compartmentalise and they don't let their console antagonism spill over into areas of business where they have mutually beneficial partnerships, as in the PC area. But I think there's been a bit of an attitude in the console hardware business that if you're not winning you're losing. So the players have basically tried to take each other out. "Sega does what Ninten don't" anyone? But this generation just ending suggests that perhaps being 2nd or 3rd doesn't matter so much as long as market share is relatively even. It'll be interesting to see if market share does stay relatively even in the coming generation, but even more interesting will be to see if the generation just ending was the peak generatio for total console sales or if we'll see further expansion. I still think we're headed for an over all contraction of the console market, which might keep the competitive strategies pretty hot blooded. 

Sony have much more to worry about among other android handset makers than they have to worry about MS/Nokia in that market. In effect Sony and Kaz can ignore Win phone because its pretty irrelevant competition-wise, so Kaz can afford to be charitable. Note how somewhat frosty and perhaps even a little defensive Kaz got when Samsung came up? We're different companies, we do video game consoles, entertainment, financial services. Sony has 2, maybe 3, targets to taking away market share in smartphones: Apple, Samsung and whoever's number 3 at the moment (HTC?). Kaz wasn't mean by any stretch but equally he didn't give Samsung any dues either, unlike how he opened with his MS comments.

 

@ Ssenkahdavic No it would not be like Sony saying they have a great relationship with Nintendo. Sony and Nintendo don't collaborate on anything. Sony (and MS) competes directly in all of Nintendo's core business. Xbox is not MS's core business and PS is not Sony's core business. But PC is MS's core business, and Sony is a close hardware partner there with MS and they have a mutual enemy: Apple. They can't afford to get pissy at each other merely because they are fierce competitors in what is a relatively minor part of their business.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

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lehamsy said:

So this means Sony is no longer going to make Smartphones or what?

 

eFKac said:
I start to dislike Kaz. First he can't find time to introduce the PS4 on stage, but he is present on IFA to introduce the Xperia Z1.
Now these words...

Kaz is no longer President of SCE (Andrew House is), now he is the President of the whole company, I bet there are other divisions that need more attention. Besides, Andy is doing a terrific job.

 

 

 

  


He's also not the head of Sony Mobile Communications and House is nowhere near the levels of Awesomeness that Kaz represented, he's also not Japanese. Plus gamers were used to seeing Kaz himself introducing new hardware, keeping this tradition wouldn't hurt.

Not that I was serious in my first post mind you, just pointing some things.



So it is happening...PS4 preorder.

Greatness Awaits!

eFKac said:
lehamsy said:

So this means Sony is no longer going to make Smartphones or what?

 

eFKac said:
I start to dislike Kaz. First he can't find time to introduce the PS4 on stage, but he is present on IFA to introduce the Xperia Z1.
Now these words...

Kaz is no longer President of SCE (Andrew House is), now he is the President of the whole company, I bet there are other divisions that need more attention. Besides, Andy is doing a terrific job.

 

 

 

  


He's also not the head of Sony Mobile Communications and House is nowhere near the levels of Awesomeness that Kaz represented, he's also not Japanese. Plus gamers were used to seeing Kaz himself introducing new hardware, keeping this tradition wouldn't hurt.

Not that I was serious in my first post mind you, just pointing some things.

Yeah, Kaz is pretty awesome, but SCE is doing pretty well while SMC is... well... not good. I really want him to reimagine the mobile division and make it huge. Nokia is over, and since those were the only cellphones I used to buy, I'm looking for another company. I really want an Xperia to replace my current Nokia smartphone, but those devices need to improve a lot.  



lehamsy said:
Yeah, Kaz is pretty awesome, but SCE is doing pretty well while SMC is... well... not good. I really want him to reimagine the mobile division and make it huge. Nokia is over, and since those were the only cellphones I used to buy, I'm looking for another company. I really want an Xperia to replace my current Nokia smartphone, but those devices need to improve a lot.  

The recently announced Xperia Z1 is pretty much the best smartphone in its catagory. The only downside one could have is the size of the device is a bit bigger than comparable 5" smartphones.

Besides that, I guess it's hard for anyone to deny the fact that Z1 surpasses the other ~ 5" smartphones unless dellusion / brand loyalty is in play.

OT: Regarding the interview itself, I think Kaz's answers were spot on. Sony needs  to ensure more publicity and awareness for their products as nowadays, they beat other hardware manufacturers in most segments.



Kaz is just plain bad ass. Don't you see? It's his poker face! He just says what's best for Sony, he doesn't just straight away tell you everything. Remember "we wait for Microsoft until PS4 will be revealed"?

Kaz is awesome! Now I want a PS4 even more! I'll buy 2, because Kaz is so awesome!

;)



唯一無二のRolStoppableに認められた、VGCの任天堂ファミリーの正式メンバーです。光栄に思います。

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Not sure what the point of this thread is. Everyone knows the real world is different then what goes on on forums from fanboys.



the2real4mafol said:

Because Microsoft/ Nokia don't attack competitors

I'm not sure if I'm getting the joke of that picture...

Is this Samsung poking fun at Nokia?

"Hey, Samsung devices will soon be running KitKat, the brand new version of Android, the by far most popular Smartphone operating system! What about your devices, Nokia? Oooooh sorry, I forgot, a trojan Elop horse forced you to  ship all your smartphones with an operating system nobody likes, which effectively kicked you out of the mobile phone business..."

?!?



ArnoldRimmer said:
the2real4mafol said:

Because Microsoft/ Nokia don't attack competitors

I'm not sure if I'm getting the joke of that picture...

Is this Samsung poking fun at Nokia?

"Hey, Samsung devices will soon be running KitKat, the brand new version of Android, the by far most popular Smartphone operating system! What about your devices, Nokia? Oooooh sorry, I forgot, a trojan Elop horse forced you to  ship all your smartphones with an operating system nobody likes, which effectively kicked you out of the mobile phone business..."

?!?

No i think it's Nokia poking fun at Samsung since some but few of their phones will run the new Android 4.4 or kitkat, showing the huge fragmentation with android. As all Nokia smartphones are on Wp8, the latest from Microsoft. Also, it wouldn't surprise me if a Samsung phone broke like that.  



Xbox Series, PS5 and Switch (+ Many Retro Consoles)

'When the people are being beaten with a stick, they are not much happier if it is called the people's stick'- Mikhail Bakunin

Prediction: Switch 2 will outsell the PS5 by 2030

MS needs Sony and Sony needs MS in the video game market. They are competitors but need each others competition to thrive. MS also recently said they would consider putting Skype on PS4.



Oh wow that interview is cringe worthy

"why is samsung gaining more attention than your Smartwatchs" Kaz : "Advertising"
"Do you think you're a better company than samsung?" , who the hell asks this question ? of course he thinks his company is better than the competition.