They didn't go into specifics, but lets hope there really are surprises. They said they are focusing on games so lets hope they are good. :)

http://www.gamespot.com/news/microsoft-promises-exciting-news-at-gamescom-next-week-6412877

In all honestly, I was surprised at the OP. I thought this was a Nsanity thread

Crackdown 3?

They're going to do another 180 and go back to making the original Xbox One instead of the PS4 Too.

Rare new Ip
Lionhead Announcement
Platform Next Studios announcement
Black Tusk Studios more than a 2 second teaser
Microsoft Victoria Studios
Crackdown 3

These are the ones that you should have an eye on.  Both the first two are european studios that are working on multiple games.  Rare has already teased a new ip and Lionhead's last big game was in 2010 so i think they are the two most likely to make an announcement

they all have

I thought it was too!

A Kinect-free model for $399?

I wouldn't even be surprised anymore.

NS.T.A.Gity

MS seems to be winning people back recently... Although I am still in the Sony camp for next gen... If they keep the good news up, I might change my mind