Not sure what you mean by a support of a brand.  I have an Xbox 360 and use it the most out of all 3 of my last gen systems.  But I am not a fan of the DRM policies that restrict my used game selling.  I support product by product.

Doesn't mean anything about MS doing everything wrong or have anything to do with Sony.  Don't you think I want to be able to play the next Halo, etc.? 

And believe me, Sony doesn't do everything right LOL.  Far from it.  Same with Nintendo.  Unfortunately, MS is banking on your "brand loyalty" or addiction to Halo.  If they didn't think they could get away with all this DRM stuff, they wouldn't do it.  They probably WILL get away with it, which makes me a little sad.  The next step isn't a used game sale digital market.  Its used game GONE all together (since that works better for them, full control).

Not entirely.

In the US, there is case law which governs how one can treat a license.  When one purchases a license, they are entitled to the use of that license from that point on.  That includes lending it and the resale of it.

They could certainly change aspects of it, however the legal system has already decided that the sale of a physical copy and the sale of a digital licence to use, are in essence the same. 

The EU legal system, has likewise decided similiarly.

So there is at least a basic legal foundation from which both consumers and content producers have to start with and can rely upon.  An attempt by any company to abridge those rights would be met, as they have been in the past, with a lawsuit.

As I have said elsewhere, digital content and DRM is where things are headed.  People can stick their heads in the sand and say I won't participate, and they can protest, but the reality is that consumer convience rules.  The better option is to figure out what does or doesn't work and be vocal about what doesn't work.

This is a much broader discussion than Microsoft, the Xbox One, and gaming.  Content across all media forms is moving digital and consumers are the ones that should be setting the expectations.  Not by ranting about what possibly could be, because companies will sit there and say "That's not what we're doing, so we're ok.", and not about what misinformation on the subject you heard, because likewise they'll say the same.  But what is it specifically about what they're doing and how they're doing it don't you like, and how would you change or improve it so it would be acceptable to you? 

Until you get there, until you're helping to move toward the goal rather than fighting against it, people won't listen to you.  Like I said, content is going digital.  You can either consider all aspects of your physical media use today, how you'd want a digital content future to fit into that, and communicate that or be a luddite that yells and screams, or bitches and snides about digital content and DRM.

What Microsoft has proposed for DRM on the Xbox One seems reasonable.  It's better than the DRM on Xbox 360, the PS3, and the PS4, with the one exception that of offline and secondary-system play.  And I have personally communicated my issue with that to Microsoft along with how I would solve those problems.

Your purpose isn't to communicate real issues, because what you're talking about isn't a real issue.  It's called F.U.D.;  Fear, Uncertainty, and Doubt.  There is just as much uncertainty with the Xbox One's DRM as there is with the PS4's.  Was Sony not absolute when it said that Online Multiplayer would be free on PSN?  Huh.  Guess such absolute statements aren't as absolute as they really are.  Things change, but unlike the promise of an alternative OS on the PS3 or free multiplayer on PSN, licensing has a legal foundation from which consumers can will, and should take a stand if content providers attempt to abridge or infringe those rights.

TL;DR:  STFU unless you have something constructive to actually say.

Not entirely.

In the US, there is case law which governs how one can treat a license.  When one purchases a license, they are entitled to the use of that license from that point on.  That includes lending it and the resale of it.

They could certainly change aspects of it, however the legal system has already decided that the sale of a physical copy and the sale of a digital licence to use, are in essence the same. 

The EU legal system, has likewise decided similiarly.

So there is at least a basic legal foundation from which both consumers and content producers have to start with and can rely upon.  An attempt by any company to abridge those rights would be met, as they have been in the past, with a lawsuit.

As I have said elsewhere, digital content and DRM is where things are headed.  People can stick their heads in the sand and say I won't participate, and they can protest, but the reality is that consumer convience rules.  The better option is to figure out what does or doesn't work and be vocal about what doesn't work.

This is a much broader discussion than Microsoft, the Xbox One, and gaming.  Content across all media forms is moving digital and consumers are the ones that should be setting the expectations.  Not by ranting about what possibly could be, because companies will sit there and say "That's not what we're doing, so we're ok.", and not about what misinformation on the subject you heard, because likewise they'll say the same.  But what is it specifically about what they're doing and how they're doing it don't you like, and how would you change or improve it so it would be acceptable to you? 

Until you get there, until you're helping to move toward the goal rather than fighting against it, people won't listen to you.  Like I said, content is going digital.  You can either consider all aspects of your physical media use today, how you'd want a digital content future to fit into that, and communicate that or be a luddite that yells and screams, or bitches and snides about digital content and DRM.

What Microsoft has proposed for DRM on the Xbox One seems reasonable.  It's better than the DRM on Xbox 360, the PS3, and the PS4, with the one exception that of offline and secondary-system play.  And I have personally communicated my issue with that to Microsoft along with how I would solve those problems.

Your purpose isn't to communicate real issues, because what you're talking about isn't a real issue.  It's called F.U.D.;  Fear, Uncertainty, and Doubt.  There is just as much uncertainty with the Xbox One's DRM as there is with the PS4's.  Was Sony not absolute when it said that Online Multiplayer would be free on PSN?  Huh.  Guess such absolute statements aren't as absolute as they really are.  Things change, but unlike the promise of an alternative OS on the PS3 or free multiplayer on PSN, licensing has a legal foundation from which consumers can will, and should take a stand if content providers attempt to abridge or infringe those rights.

TL;DR:  STFU unless you have something constructive to actually say.

True, but on the other hand: the same problem already applies to the current system, where you can simply pass/lend/rent/sell physical discs, but unlimited times. So even if it works just like people expect right now, it would still rather be a limitation compared to the current practice.