True :)

I do not know if they made any profit overall with their gaming division but it was certainly not that bad (let's not forget the dev. cost of the PS4 too until they start to make profit out of it). I really hope they are not doing the same mistake with the PS4.

But you do realize that the PS3 lost Sony a lot of money and I'm sure investors weren't happy about that. Investors don't care if its the TV division or the games division that's losing money, they just want Sony to make their unprofitable divisions profitable. 

Also, I doubt investors optimism is due to the PS4's good press. If investors cared so much about the PS4, then we would've seen big share price gains after the announcement but we didn't. Investors are happy because the yen is falling, and Sony has become profitable again. 

I agree with you on that. PS4 press is not better than it was with the PS3...
I do not see why it would affect investors optimism at all; esp. months after the announcement.

You listed the two main reasons for the jump:

- Yen falling.
- Sony becoming profitable.

Nothing to do with the PS4.

Something like that would affect Microsofts investors more than Sony. A great portion of Microsofts investors want absolutely nothing to do with the gaming industry and don't care whether the Kinect is a success. Microsoft has been ignoring them for two gens, now. Sonys investors only bitched for part of one generation and then stopped. Sony's investors were skeptical, hell the board of directors laughed at Kutaragi when got caught helping Nintendo on their CD tech and he expressed interest in even creating the Playstation after Sony and Nintendo parted ways contractually. Sony and Kutaragi made their investors believe first gen in that gaming was a high profit point for them and welcomed gaming into the family of things that Sony does. The PS3 was Kutaragi's last mistake and was a well intentioned but screwed up development process, which is why they made him step down. He caused the PS3 to be so overpriced based on parts yet totally lack cost effectiveness. Sony remedied luckily is a very good in house developer, so they covered their ends. Their PS3 is profitable, the PSVita is another story. Look at the latest Pach Attack where Michael Pachter was talking about Microsoft the fact that the bitching of ivestors doesnt really matter if they dont make up the majority of shareholders. It only matters about shares. A company bought 2 Billion in shares for Microsoft and yet their opinion still doesnt matter (LOL). Anyway, that was just an example, but the reason Sony approval matters more based on positive press affecting stocks is because good or bad it matters more because it actually affects the companies truer growth. Doesn't work out that way with MS. Again, this is just an example to show the night and day of how stocks work for both of them. I would use Nintendo, but Nintendo only focuses on games, so that would've been lame. LOL

The PS4 needs to be unveiled officially by showing the box and the coverage will expand before we can talk about whether to doubt Sonys reception and stock.

don't know much about stocks but I have a feeling this is true!!!

It will get better.

Its actually "bulidings" they are selling lol. However, that aside acting like this some grand news is dishonest, just like acting like this news isn't good either:). 

When the fiscal statements where released Sony stock did drop pretty heavily but did recover fairly fast, has Sony announced anything or any rumors circling that would explain the spike?

Nice job Kaz!

The unveling was enough. It will spike even further at E3 I am sure. Once the media gets ahold of the PS4 and is theres a positive reaction at E3 the stock will rise. Popularity in sales will help as well.