lmao comments were disabled but funny haha   

*facepalm*

I hate advertising.

This is so pretentious.

It says nothing about the actual product, just "LOOK HOW MUCH FUN THESE PEOPLE ARE HAVING, YOU CAN HAVE FUN TOO IF YOU BUY OUR PRODUCT!"

They're not even using the damned thing, they're just throwing it around and sliding it over tables.

Actually, comments aren't disabled. But I did just try to post and it said that my post will be reviewed by the uploader before it gets displayed (that sort of uploader monitoring is an option when uploading a video). I can only imagine how many comments have been posted already - someone's inbox for reviewing posts sure is filling up.

The commercial is more well-made than windows 8.

People don't understand that in todays advertising age, its not about selling the specs, but rather showing the lifestyle association.

Anybody can look up specs on the internet, but what spec sheets don't tell you is how it impacts your life or if its even meant for you in the first place.

This ad was great in that it is appealing to the youth, geek, savi demographic. While not the target, im sure its also a given that this will be the new standard for business tablets.

Actually, I disagree.

There are three specific features which the commercial are heavily promoting. 

#1.  The Keyboard.

#2.  The stand.

#3.  Windows 8.

The commercial isn't even subtle about it.  The reason it is making a huge presentation of these three things are because they are the three things that differentiate a Windows 8, Microsoft Surface tablet from the competition. 

If what the commercial does is get people to think "Wow!  That was cool!", and "I want one!" or "I want more information about that." then it has successfully done it's job.  Based on the comments, I'd say it worked pretty well.

Really?  So it didn't show the keyboard?  it didn't show the stand?  it didn't show Windows 8?  Really? For a moderator that post you said was kind of out going wasn't it? 

Being a moderator means I can't criticise an advert?

And yes, it showed the keyboard and stand, but at no point did it actually show people properly using the tablet.

I was talking about how you went about it rather than you criticising it.  Plenty of people has criticised it on here.  I think the point was to show that there tablet is different than other tablets and it has similarities to a notebook.  If you don't like it that is fine, but I do believe that people will understand this commercial.