Adinnieken on 22 October 2012
| Kantor said: This is so pretentious. It says nothing about the actual product, just "LOOK HOW MUCH FUN THESE PEOPLE ARE HAVING, YOU CAN HAVE FUN TOO IF YOU BUY OUR PRODUCT!" They're not even using the damned thing, they're just throwing it around and sliding it over tables. |
Actually, I disagree.
There are three specific features which the commercial are heavily promoting.
#1. The Keyboard.
#2. The stand.
#3. Windows 8.
The commercial isn't even subtle about it. The reason it is making a huge presentation of these three things are because they are the three things that differentiate a Windows 8, Microsoft Surface tablet from the competition.
If what the commercial does is get people to think "Wow! That was cool!", and "I want one!" or "I want more information about that." then it has successfully done it's job. Based on the comments, I'd say it worked pretty well.
