Currently, the bigger brand is Playstation. In the UK and US Xbox may have grown hugely, but it hasn't diminished the Playstation brand much. Outside of the US/UK, it's not even close.

I'm going to say about equal with Playstation just edging ahead. Might not last though.

from usa and since 06 its been xbox4life around here

and it should be b/c of there online service, online was a big new feature this gen and b/c multiplat games are supported better on it better graphics performance and dlc first

if sony doesnt step it up in the online department and xmb/menus/trophy syncing aswell as better HW support for 3rd parties then if hasnt happened already they will lose more to MS next gen

PlayStation!

why?? because we've seen the best and most aggressive microsoft this generation while we've seen the most incompetent Sony. PS3 basically had EVERY disadvantage and everything going against it when it released while 360 had basically all the advantages but PlayStation still sells more than the 360 on a weekly regular basis worldwide (except for when the 360 has to get saved by the Kinect during the holidays) at a higher price point

M$ made some good profits though ;)

This is my point exactly.  I know a lot of people are saying they're even or that they're not but this site is very bias towards XBOX and that is very well known so we are getting a lot of opinionated answers rather than answers that are well-explained

Right now I think the Xbox brand is about at par.

I mean the Xbox and PS3 are moving about the same amount of units. Although the 360 is actually profitable.

The Vita is doing really shitty, so that doesn't demonstrate Playstation is a powerful brand.

In america and UK, xbox. in the rest of the world, playstation is by far a bigger brand.

All I know is, all the older people I know call every console a playstation. It dont matter what it is. Its a playstation lol. Unless they are being very specific.

M$ has done really well this gen with getting people to know who they are. Sony have been completely incompetent. With that been said playstation is still the better known name.

Example, Adidas is doing better then Nike at the moment but Nike is still the bigger/better known name. Same kind of principle.

In the west, they're about equal. In the East... what's Xbox? So worldwide, Playstation's still on top

I think the brand strength goes like this: MS>Sony>PS>Xbox
MS brand on every PC and MS stuff
Sony brand on sony stuff
PS brand on every PS, and its in a lot of markets
Xbox strong in english, not so strong in non english.