Mandalore76 said:
Gamerace said: I think the people who have a negative association are the core gamers who won't buy WiiU regardless of what it's called because it's not (significantly) more powerful than their current HD console and has another 'gimmicky' controller.
Casuals have no negative association from all the non-gaming people I know who own a Wii. Many are using it for Just Dance right now. Many may no longer use it, but it doesn't mean they regret purchasing it. They had fun and that's a good association. Just because 'core' gamers expect five years of enjoyment from their purchase doesn't mean the casual audience ever had that expectation.
However, I do think WiiU is a dumb and non-productive name (it doesn't effectively transmit the ideas Nintendo wants to convey) and may make many think it's another accessory for Wii instead of a new system. |
I can't see anyone thinking of it as an accessory to the existing Wii system any more than someone would have thought the SNES was an accessory to the NES. Or PS3 being an accessory to PS2, XBox 360 to XBox etc. Carrying a portion of a previous system's name adds continuity and establishes the new system as the previous generation's successor. Just because Nintendo has not always expanded upon the name of a previous generation's system when naming their new system, doesn't make it a mistake to do so now. I think the tablet contoller is more of an innovation than a gimmick, and those who want to find out for themselves will purchase the system regardless of what it is called.
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The difference between NES->SNES and Wii->WiiU is huge, from both a brand and marketing style. Different fonts, different colors, clearly talking about the specs and how much more advanced it was. Even had an updated slogan: "Now you're playing with SUPER power". From Wii to WiiU, up until very recently, everything was very similar to Wii. Same white (or black) color, same controllers (except the new tablet), almost identical form factor, plays wii games, no library to speak of (much). We only recently got WiiU box covers, which will help distinguish the Wii from the WiiU. But otherwise, unless you really pay attention to this kinda stuff (like everyone on this site does) then it really can appear to be just a new peripheral.