just marketing speak from EA. I used to buy the madden game every year and I realized it was just the same game,with minor tweaks. Only time will tell,if EA is telling the truth,but I doubt it.

EA has shown to much disdain for Nintendo for me to believe they have any truly good intentions. They have outright said that they are only going to use the Wii U to demo things then bring them to smart glass if they succeed.

EA you can call it however you want, if it helps you sleep at night, but consumers wont distinguish between them. I really wonder what Nintendo did to EA...

They made the Wii, forcing EA (and all devs) to actually put forth effort specifically for their platform instead of just making the generic effort that the PS360 requires.

Sadly, like most devs, EA took an "F it" attitude and put forth only minimal effort to have a presence on the console.

I could be wrong but I suspect that, between developing for current generation and next generation consoles (along with the PC, Handhelds and possibly mobile devices), EA is moving towards a system where the core-game is developed by one large team and then there is a smaller team dedicated to each platform that will try to take advantage of the unique features of the system.

To use completely made up numbers, if you have a team of 75 developers working for 3 years on a game like Mass Effect, and a team of 25 developers working to customize this game for a particular platform for the last 18 months, then you have shared costs in the $25 Million range and costs in the $5 Million range per platform, and if you released the game across 5 platforms (XBox 360/PS3, Wii U, XBox 720, PS4 and PC) each version would need to recover $10 Million to break even which would translate into (roughly) 500,000 sales. With each version taking advantage of the available platform hitting 500,000 sales should not be that difficult.

If so, then I wonder what's in store for the next Battlefield game?

I want wiimote controls!

I wouldn't be surprised if they decided to port Battlefield 3 to the Wii U when 4 comes out.

We'll see soon enough.

Sure, EA. I can call poop ice cream but it's still poop.

0.5 Versions
Just like Fifa 12.5 for Wii U.