I could be wrong but I suspect that, between developing for current generation and next generation consoles (along with the PC, Handhelds and possibly mobile devices), EA is moving towards a system where the core-game is developed by one large team and then there is a smaller team dedicated to each platform that will try to take advantage of the unique features of the system.
To use completely made up numbers, if you have a team of 75 developers working for 3 years on a game like Mass Effect, and a team of 25 developers working to customize this game for a particular platform for the last 18 months, then you have shared costs in the $25 Million range and costs in the $5 Million range per platform, and if you released the game across 5 platforms (XBox 360/PS3, Wii U, XBox 720, PS4 and PC) each version would need to recover $10 Million to break even which would translate into (roughly) 500,000 sales. With each version taking advantage of the available platform hitting 500,000 sales should not be that difficult.
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