Forums - Sales Discussion - How Would You Make The Vita A Sales Success?

MontanaHatchet said:
SamuelRSmith said:
1) Sony sucks at marketing. We all know this. But it's been particularly bad with the Vita

2) Either reduce the price, or replace the current SKUs with ones that permanently include a free game, PSN voucher, and memory card.


Sony used to be quite good at marketing with the PS1 and PS2. I just wonder what the hell happened. 

Marketing's changed, evolved. A successful campaign needs to work seamlessly across multiple platforms, appear at multiple venues, and include techniques like viral marketing and social media. Sony can't do this effectively, like most of the way the company works, they seem to be stuck in the past.

Instead, they try to make one or two TV commercials which are ridiculously expensive, rely on some gimic (like killing a goat, including fuck-scary babies, or appealing to people who already buy their products with fanservice like Kevin Butler), top-heavy, and are flat. It's not about just impressing your audience, anymore, you have to build a connection. You don't just have to provide a product, but a way of life.



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I think your typical price cut+more games formula would work well.



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The Vita is between a rock and a hard place right now. I don't think even a price cut could rectify this because it's just missing interesting games. The games that are somewhat worth mentioning are Uncharted, Gravity Rush and maybe Unit 13. All the other games are either ports, tech demos, iOS quality or just plain bad.
The future looks grim. The only game I am interested in is Soul Sacrifice and thats coming out early 2013 IN JAPAN, so god knows when in europe.

Sony is just way over their head with what they can do. They still heavily support the PS3 (TLOU, LG, GoW, PSASBR etc.), they sure as hell have started developement on some PS4 games and now they realize that the PSV will not be successful on third parties alone. But they don't have the capacities to up the ante on vita support so they try to mask the game shortage with a flood on cool little gimmicky, but ultimately iOS quality PSN games (JSR, Sound Shapes, Retro City Rampage, Strangers Wrath and so forth). Problem is, neither the size nor the price of the memory cards supports this digital flood. I have a 8GB card and its full already and I don't really want to spent time managing my games.

So if they want to buy time short term with digital games they need to drop the memory prices by A LOT. I am talking about getting 4 and 8GB OFF THE MARKET and going with 16GB 15€, 32GB 30€ and a new 64GB card for 50€. Sony is throwing gigabytes at vita owners so they need to make sure we can catch them.

For the future, I hope for Sony they already have God of War, Ratchet & Clank, Jak & Daxter, GT, Killzone and a new Uncharted in the pipeline or this thing will go under if the next big things are coming like late 2013.

Right now the outlook for "great & exclusive" retail games is LBP, Sly, AllStars, CoD, AC3, Soul Sacrifice. 6 games, 2 of them being PS3 ports. That's just grim.



Ongoing bet with think-man: He wins if MH4 releases in any shape or form on PSV in 2013, I win if it doesn't.

Firstly, the handheld CAN be sold at $250, remember that price comes from customers perception and not the tech behind.

So...

- Better marketing.- forget about that PS3 users / hardcore idea. VITA is a must have for everyone.
- Games.- you want to play games and say wow. VITA can do that. Forget about graphics, look for gameplay.
- Unique experiences.- Make games that other devices cannot do. Don't use like a ps3 controller, the handheld is worthy by its own as it can do a lot of more things.

If Vita has the latest two, again market correctly the thing and forget about the minority hardcore forums dwellers.



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MontanaHatchet said:
homer said:
A solid game library lol? I guess the easy answer is a price drop if you truly believe it has a solid library but I disagree with that.


Given how long it's been out, it's fairly solid. The quality of games isn't the main problem, so the purpose of this thread is to discuss what other factors can make it a major sales success. 


I'd venture to say the quality of the games are a pretty large factor at the moment but maybe that is overshadowed by the price point.



"Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth." -My good friend Mark Aurelius

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SamuelRSmith said:
MontanaHatchet said:
SamuelRSmith said:
1) Sony sucks at marketing. We all know this. But it's been particularly bad with the Vita

2) Either reduce the price, or replace the current SKUs with ones that permanently include a free game, PSN voucher, and memory card.


Sony used to be quite good at marketing with the PS1 and PS2. I just wonder what the hell happened. 

Marketing's changed, evolved. A successful campaign needs to work seamlessly across multiple platforms, appear at multiple venues, and include techniques like viral marketing and social media. Sony can't do this effectively, like most of the way the company works, they seem to be stuck in the past.

Instead, they try to make one or two TV commercials which are ridiculously expensive, rely on some gimic (like killing a goat, including fuck-scary babies, or appealing to people who already buy their products with fanservice like Kevin Butler), top-heavy, and are flat. It's not about just impressing your audience, anymore, you have to build a connection. You don't just have to provide a product, but a way of life.

Sony's also very bad at showing actual gameplay. Even when they do show games in the Kevin Butler commercials, they're generally cinematics. The Crash Bandicoot commercials were a good example (also hilarious Nintendo bashing):

http://www.youtube.com/watch?v=mTi5EaocGaY



 

 

Pavolink said:
Firstly, the handheld CAN be sold at $250, remember that price comes from customers perception and not the tech behind.

So...

- Better marketing.- forget about that PS3 users / hardcore idea. VITA is a must have for everyone.
- Games.- you want to play games and say wow. VITA can do that. Forget about graphics, look for gameplay.
- Unique experiences.- Make games that other devices cannot do. Don't use like a ps3 controller, the handheld is worthy by its own as it can do a lot of more things.

If Vita has the latest two, again market correctly the thing and forget about the minority hardcore forums dwellers.


No mention of the horrendous memory card prices?



    

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Haha wow, that commercial is hilarious! I guess Mario is still trembling in fear before the mighty Crash Bandicoot xD



Ongoing bet with think-man: He wins if MH4 releases in any shape or form on PSV in 2013, I win if it doesn't.

This would be an attack on multiple fronts. I would:

-launch a "It's not PSP. It's PSV!" Campaign showing all of the improvements that the Vita has ove, not only the PSP but, the 3DS.
-I would insert the Vita into popular media showing people using it in their everyday lives. Movies, TV showa, in the background of WWE programming, etc.
-The people have begged and begged for a Pokemon online RPG and Nintendo has consistently ignored them. I would create a Pokemon rip-off that works online AND in a diminished capacity over 3G network

I'm posting via phone and the guy next to me suddenly wants to have a conversation
-



mZuzek loves Smeags. 😢

Sony just bought gakkai,may be cloud gaming is their plan now
http://www.gamesindustry.com/industry-news/detail/231769