Golden abyss has like a 50% attach rate. That's brilliant

My apologies. My computer says there's malware on that page (though I doubt it) so I never saw it and can't go back to that page. What was it?

@Andres- I thought this was mentioning things clearly in the post. The loss comes from shipping costs, VAT, import tax, retailers cuts (retailers make money on each unit of HW sold; they're a business, after all), and more money would be lost via R@D, salaries, production etc.

I know all this, but it's not a reply to my reply to you. I know you talked about the retailers cut, but I told you your numbers were probably dodgy and I explained why. You didn't include import tax, shipping costs, manufacturing costs including assembly on the actual 3DS, the cut that the CPU/GPU suppliers get... so it would cost more than $97 to manufacture them, that's just how much the parts cost, meaning your number for the retailers cut probably isn't very accurate.

That and Sony can easily afford to break even or take a small loss on individual units, because that money is easily made back of game sales (including bigger profit margins on PSN) and service subscriptions like netflix and PS+. Concerning R&D costs, the PS4 is using largely off the shelf parts, though customized. This'll take costs way down, especially compared to what the PS3 cost them in R&D. Look at PSV, Sony barely breaks even on hardware, and they still need to get their money back on R&D, salaries etc. yet it'll be profitable within a few years. That was their plan, and that's on a console Sony didn't expect to sell particularly well (and hasn't).

Of course my statement is based on an assumption.

The assumption is: considering Sony actual financial status, it's possible (if not probable) they won't be able to sell Ps4 on loss (like they did with Ps3). Microsoft on the other hand is doing fine so they'll likely be able to sell their next console on loss while compensating with profits from Xbox live subscriptions and from other departments. This means Microsoft will likely be able to sell the same hardware at a lower price or alternatively to sell a superior hardware at the same price.

Slightly OT because it's no way for Sony to win next gen but this is what i want:
Give me rewards for my trophies. This could be: You get the platinum for Assassins Creed an you'll get a dynamic background. Or Avatar packs. Maybe even cool stuff for Home (i'm not using it but if you'd be able to have something like a trophy room that would be cool).
This could also be: Platinum GT5 and get exclusive stickers or other optical tuning.
Give me something for playing a predecessor of a game just like done in Infamous 2. But i don't want it to be game-changing like imba-weapons or more health. Just skins, avatars, stickers, ingame-titles, that kind of stuff.

Agreed. An incentive for achievements/ trophies would be great, sorat like the 'getting a bonus world for 100%'  feeling in the past. 

yeah i agree with that, but sony is stating they will have a profitable year, also by christmas 2013 sony should be in a much better state than it is in now. even if they lose money on it first i think sony is looking to have a long term plan so i dont think they would change their hole strategy so they just wouldnt lose money at first. though you do have a good point, honestly i think if the vita sells good by then and is making some good profits and ps3 is still selling strong (which i think will happen because their 2013 line up looks better now then their hole 2012 line up, the last of us, god of war and beyond are all stated for 2013) i dont think it would be much of a hit to them if they lose money one each ps4 console sold

Oh shiz! My bad!!! Gran Turismo would be great at launch!!

I'll just quote myself for your second point: "Over all I get the feeling that Sony is launching too many new IPs for the PS3: instead of releasing battle royale, LBPkarting and the last of Us for the PS3 they should have made those titles launch titles for the PS4! That would be an awesome line up!!" They should have postponed GoW:A to the PS4

i wanna listen to my music while i play my games. that's all I want. It could the exact same except for that and I would buy it.