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Forums - Sony - Sony new strategy 4/12/2012

He really has his work cut out for him...

PSP GO, Playstation Move, PSP Xperia, and PSP Vita have been handled incredibly badly compared to PS1, PS2, and PSP and you have to wonder what happened to Sony.

As for their television business Samsung actually increased its share of the U.S. market to a new record in 4Q 2011 while Sony on the other hand had a decline of 20.7% .

They face extremely strong competition from Apple and Samsung in the smartphone market and it's hard to imagine what Sony will be able to do at this point.

Then there's next year which will be the beginning of another very expensive console war and judging by Vita Sony may be in a very bad position if they're unable to pour the massive amounts of money that will be required to compete.

Also lets not even into the damage that Apple is doing to them...

Sony has lost 80% of its value since 2000 which is pretty shocking when you consider that the bad times look like they're far from over.



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zero129 said:
VGKing said:

Link http://www.hwcompare.com/10900/radeon-hd-4870-1gb-vs-radeon-hd-6670-oem-1gb/

Like i said i used the 6670 cos its the very same card as the 7670.

So judging from them specs the WiiU might even be more powerful then the PS4 :).

Go to my topic i made about this here http://gamrconnect.vgchartz.com/thread.php?id=142034&page=1# so we wont derail this thread any more.

Did you really have to repost your entire thread into this already long chain of quotes? This bottom link would have been fine.

I'm curious to see this new strategy, but fear it will be the usual "profitable by Q4 2014" type optimism that never materializes. I'm not as skeptical as Legend11, considering things have already improved since Kaz took over because of the Yen alone.



badgenome said:
Kaz's new strategy to make Sony profitable again in three easy steps:

Step 1: Purchase Ridge Racer IP from Namco
Step 2: ???
Step 3: Profit!

I lol'd :B



zero129 said:
VGKing said:
zero129 said:
thismeintiel said:
VGKing said:
drkohler said:

You are forgetting a few small details: When the PS4 (assuming with these low specs) comes out, there already is the WiiU which will have cornered the low end market with tablet, probably a WiiMote++ thingie, and their first party software which is unparalleled. Basically the Wii situation all over again. At the same time the new XBox arrives which will corner the hardcore market with Kinect2 (and considerably better specs assuming the rumours). So is Sony's plan? More glowing dildos? Free internet again (thus less revenue) to attract customers which otherwise have better options in the TWO other competitors?

(And a PS4 with a 32nm cell+ (2PPU,12SPU or 3PPU/8SPU), triple ram, and a modified 6850 would be about $50 more expensive to manufacture than the current PS3s - so there is no need to spend $1000)


yes Wii U will have the low-end market. Too bad Ps4 isn't low end.
PS4 is competing directly with the Xbox 720 which should both be high-end affordable consoles. There's even rumors the PS4 is supposed to launch BEFORE the Xbox 720 which should give it a HUGE advantage. If the PS3 which launched at $600 managed to go head-to-head with the XBox 360, what makes you think sony would have a disadvantage?

where did you hear the Xbox  720 would have considerable better specs? I heard the opposite.

That's what I was about to ask.  The only 2 rumors I have read stated that the PS3 will either be getting a GPU that is a class above the NeXbox or a GPU that is the same one as the NeXbox is supposed to be getting, only redisigned/updated specifically for the PS4.  The PS4 is also supposed to have an advantage because its CPU has its own integrated graphics chip that will work in tandem with the dedicated GPU. 

I do hope the rumors are true that Sony plans to launch slightly ahead of the NeXbox.  If not, I'm sure the PS4 will only be a few months behind.  Nowhere near the year head start the 360 got.

The the first part bolded, the Nextbox GPU will also be Specifically made for the Nextbox.

To the 2nd bolded, the new rumors also state the Nextbox will have a 2nd GPU also.

I also agree with drkohler Sony would of been much better off if they stuck with the Cell for the PS4, as the Cell is a beast of a CPU (Look how it more then made up for the shitty GFX card in the PS3), and a Cell with 2 PPU's and 12 SPU's would of been alot more powerful then the Processor Sony is going with if the rumors are true. Mix that with a 6870 GPU and 2-3GB of ram Sony would of had a monster of a system. the Rumored specs they are going with is very low end and not a big leap above the rumored Wii U specs if a leap at all like people where hoping. But i guess Sony has lost that much money with the PS3 they don't wan't to go the high end or the Mid end root with the PS4, and wants their system to make profit from day 1. 

`1.  Not exactly. It's more like a custom version of the already existing GPU.  
2. Saw that too but those rumors were very vague and they stated the GPUs would work independently and would NOT be able to crossfire. Not sure we should belive this until we have more details.
3. Devs to this day are still complaing about the Cell. It is a nightmare to work with and to many devs, not worth it. 
4. LMFAO! Much more poweful then the Wii U specs. You keep telling yourself its "very low end". Wii U is rumored to be using the R700 series which is the 4xxx family. PS4 is rumored to be using the 7xxx series.(7670 to be exact). Combine that with the on-board GPU of the A8-3850 APU and the Wii U doesn't come ANYWHERE as close. Devs have already said it is not as capable as PS3.

I dont see why you got so but hurt about my post. Anyway on to clear up some of the points you made.

to no1. Its the exact same thing Sony is doing taking an already existing GPU

to no2. The rumors about the PS4 CPU also doesn't state that it can crossfire, it also states that they might not even include the 2nd GPU.

To no3. Most of the complaints i hear about is the Ram being split lately, thats more to do with the PS3 then the Cell, with more Ram plus a good GPU that problem could be fixed.

To no 4. I really don't see why you're laughing, but let me explain why you shouldn't be laughing. If the PS3 are using the specs that are rumored it will not be much more powerful then the Wii U and thats a fact. Now i know we are only going by rumors but the Power7 line of CPU that the Wii U is using are great CPU's with 4 threads per core and 3 MB of L3 eDRAM cache per core. So lets say the WiiU will be using the 4Core 3Ghz Power7 CPU (The lowest one)

It will have 4 Cores with 3MB Per Core of L3 Ram, Each running at 3Ghz and 4 threads per core, that makes for a maximum 16 threads, That will be beast and a very big step up from the 360 CPU.

on the other hand the A8-3850 PS4 is meant to be using, has 4 Cores running at 2.9Ghz with 1MB of L2 Ram Per core and im not 100% sure on how many threads it has per core. so i don't know much about the A8-3850 but based on specs it doesn't seem to be "Much more powerful" then the Wii U CPU and yes it is very Low end that is fact about the "Low end" part.

Now heres where the Big game changer comes into play the GPU's in both systems.

The PS4 is meant to be using a 7670 (Really its just a 6670 rebranded, thats fact), if thats true the Rumored Wii U GPU the 4870 blows it out of the water

Radeon HD 4870 1GB vs Radeon HD 6670 (OEM) 1GB

 

Intro

The Radeon HD 4870 1GB features clock speeds of 750 MHz on the GPU, and 900 MHz on the 1024 MB of GDDR5 memory. It features 800(160x5) SPUs as well as 40 Texture Address Units and 16 ROPs.

Compare those specs to the Radeon HD 6670 (OEM) 1GB, which has clock speeds of 800 MHz on the GPU, and 1000 MHz on the 1024 MB of GDDR5 RAM. It features 480 SPUs as well as 24 TAUs and 8 Rasterization Operator Units.

(No game benchmarks for this combination yet.)

 

Power Usage and Theoretical Benchmarks

Power Consumption (Max TDP)

Radeon HD 6670 (OEM) 1GB 63 Watts
Radeon HD 4870 1GB 150 Watts
  Difference: 87 Watts (138%)  

Memory Bandwidth

Theoretically, the Radeon HD 4870 1GB should perform a lot faster than the Radeon HD 6670 (OEM) 1GB overall. (explain)

Radeon HD 4870 1GB 115200 MB/sec
Radeon HD 6670 (OEM) 1GB 64000 MB/sec
  Difference: 51200 (80%)  

Texel Rate

The Radeon HD 4870 1GB is quite a bit (about 56%) more effective at AF than the Radeon HD 6670 (OEM) 1GB. (explain)

Radeon HD 4870 1GB 30000 Mtexels/sec
Radeon HD 6670 (OEM) 1GB 19200 Mtexels/sec
  Difference: 10800 (56%)  

Pixel Rate

The Radeon HD 4870 1GB will be much (approximately 88%) better at FSAA than the Radeon HD 6670 (OEM) 1GB, and also able to handle higher screen resolutions without losing too much performance. (explain)

Radeon HD 4870 1GB 12000 Mpixels/sec
Radeon HD 6670 (OEM) 1GB 6400 Mpixels/sec
  Difference: 5600 (88%)  

Link http://www.hwcompare.com/10900/radeon-hd-4870-1gb-vs-radeon-hd-6670-oem-1gb/

Like i said i used the 6670 cos its the very same card as the 7670.

So judging from them specs the WiiU might even be more powerful then the PS4 :).

Go to my topic i made about this here http://gamrconnect.vgchartz.com/thread.php?id=142034&page=1# so we wont derail this thread any more.

1. Yes, I know.
2. Yes, they do say it can crossfire. " The A8-3850 is an HD 6550D so the APU would be capable of running games “at baseline specs and lower resolutions without the help of a discrete GPU.” Put together with the HD 7670 and a “symmetrical CrossFire configuration” will be utilized to “share the load of realtime graphics processing.” "
3. Different devs have different complaints. Ask any 3rd party dev if its easier to make a game on PS3 or 360, they will say 360.
4a. You're right about the CPUs.
4b. No way the Wii U will be using an HD 4870. It uses 150watts which is wayyy to much for a single component. Even if Nintendo and AMD work to get some custom version of it, there's no way they can bring down the Watts to a desirable level.
5. Your graph is irrelevant since there's no chance in hell that ANY console would ever use that GPU.



Legend11 said:

He really has his work cut out for him...

PSP GO, Playstation Move, PSP Xperia, and PSP Vita have been handled incredibly badly compared to PS1, PS2, and PSP and you have to wonder what happened to Sony.

As for their television business Samsung actually increased its share of the U.S. market to a new record in 4Q 2011 while Sony on the other hand had a decline of 20.7% .

They face extremely strong competition from Apple and Samsung in the smartphone market and it's hard to imagine what Sony will be able to do at this point.

Then there's next year which will be the beginning of another very expensive console war and judging by Vita Sony may be in a very bad position if they're unable to pour the massive amounts of money that will be required to compete.

Also lets not even into the damage that Apple is doing to them...

Sony has lost 80% of its value since 2000 which is pretty shocking when you consider that the bad times look like they're far from over.

Not sure if serious.....

The Xperia Play(not PSP Xperia) was handled by a different division.(not Playstation). I think they made some changes now so who knows who handles what now.

The Playstation Vita(not PSP Vita) is a new product launch. It is suffering just like the 3DS did at launch. Once it gets maybe a price drop and it gets must-have games, sales will be good.



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VGKing said:
Legend11 said:

He really has his work cut out for him...

PSP GO, Playstation Move, PSP Xperia, and PSP Vita have been handled incredibly badly compared to PS1, PS2, and PSP and you have to wonder what happened to Sony.

As for their television business Samsung actually increased its share of the U.S. market to a new record in 4Q 2011 while Sony on the other hand had a decline of 20.7% .

They face extremely strong competition from Apple and Samsung in the smartphone market and it's hard to imagine what Sony will be able to do at this point.

Then there's next year which will be the beginning of another very expensive console war and judging by Vita Sony may be in a very bad position if they're unable to pour the massive amounts of money that will be required to compete.

Also lets not even into the damage that Apple is doing to them...

Sony has lost 80% of its value since 2000 which is pretty shocking when you consider that the bad times look like they're far from over.

Not sure if serious.....

The Xperia Play(not PSP Xperia) was handled by a different division.(not Playstation). I think they made some changes now so who knows who handles what now.

The Playstation Vita(not PSP Vita) is a new product launch. It is suffering just like the 3DS did at launch. Once it gets maybe a price drop and it gets must-have games, sales will be good.

my understanding of this sites logic is that it's dead until the moment that it's not dead in which case it was never dead



VGKing said:

 Put together with the HD 7670 and a “symmetrical CrossFire configuration” will be utilized to “share the load of realtime graphics processing.” "

Good luck with that. There is a reason why XFire/SLI systems want two identical graphic cards. Even then. gamers complain about micro stuttering on PCs. Now in come the PS4 (rumoured) specs which contain two entirely different GPUs (as far as shader count/clock rates and all the other stuff are concerned). So out the window goes your alternate frame rendering software. And afr is the method used by 100.00% of PC gaming. So every developer starts to wonder about how to use the two GPUs in a highly asymmetric situation (and we're not talking about a Pong game)...



http://www.sony.net/SonyInfo/IR/info/strategy2012/index.html#block0

it's going to be a call you can listen in on

starts at 4 am EST

the actual outline will be provided 2 hours in advance