PS4 of course! End the debacle!

Hey now, Rocky IV was one of the best in the series! And GTAIV got mostly perfect 10's by reviewers!

Personally I think Playstation 4 is as good as any, I'd rather then just go with that (the safe option) than give it a name they think is cool and may well be cool in Japan, but just sounds plain stupid in North America. 

And I agree with the guy way above me who said PSP2 would have been stupid, so a name chance was NECESSARY where in this situation PS4 would work perfectly fine so a name change isn't NECESSARY. 

THE PLAYSTATION

2 PLAYSTATION 2 FURIOUS

PL4YSTATION

PLAY 4

PL4Y

Yeeeeeeeeeeeeeeeeeeeeeeeah!

They will obviously keep the Playstation brand, for those of you that think it wont be Playstation. The difference now, is that Playstation is more becoming a brand name with multiple devices/networks, not just a console name. If they end up making a phone, or other devices that use the Playstation brand, they might decide to move away from the Playstation+number name for the console and make it the Playstation brand.
Kind of like how apple uses the "i" as their brand. Instead of calling the ipod the imac portable or the iphone, the ipod phone. Sony could use the Playstation as the brand, and have the Playstation "Console", the Playstation Vita, the playstation Network, the Playstation Xperia, etc.
Of course Sony could also decide that the console is the center of the ecosystem and everything is based off of it so they will keep that going by referring to it as the Playstation+number out of respect. Which would be a nice gesture, but I think it would be a smarter marketing move to give it another name, not just to expand the Playstation brand, but to also better position the new console.
However, Sony is not the best at marketing, so I'm not sure what they will ultimately decide to do.

If I was running Sony, I would position the Playstation name into a whole other brand and also add things like PC's, laptops, phones and tablets into the mix and market them towards the younger(30ish and under?), more tech savvy market that play games. And keep the Sony brand to manufacture and market devices for the casual consumers.

I've heard that in Japan they use a different word for 4 now, problem solved

Oh and it's going to be called ps4, what we should be asking is what the next xbox will be. Given they chose 360 instead of 2 this gen, they will probably call it the DeathBox...can't let Sony have the cool name.

Well, the media has pretty much forced MS into Xbox 720. MS used 360 instead of 2 so it would seem like a competitor to the PS3.

The only logical conclusion is that Sony will call it the PS8, to be a generation ahead of the 720.

Playstation 4D

I don't think anyone actually wants the 720, to think that the media has any control...  I don't actually think Microsoft needs to do a move like they did with the 360, they established their brand, they could go with Xbox 3, but if they did they would use a backwards 3, so Xbox E.  But wouldn't DeathBox be awesome? I could see the commercials now.....The DeathBox...where gamers go to die.