Kyros said: "I think there actually was very little risk"
Apart from the xbox, Microsoft is heavily involved in HD-DVD. They made much of the software and designed the interface language, they sold addons to the xbox and we don't know how much of the money Toshiba must have lost with its ridiculous cheap players and its 150mio checks came from Microsoft since they are both in the board.
So yes it is bad for MS to loose HD-DVD. They kept the xbox out of the fire that is correct. But that doesn't mean they didn't loose anything. At the moment HD discs are no big deal but if they really succeed DVD they are a far bigger business than game consoles and the people controlling the standard are rewarded handsomely.
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How is Microsoft 'heavily involved' in HD DVD? They made an add-on, with the belief that if HD DVD won, they could integrate the HD DVD into an Xbox 360.5 of sorts, built by Toshiba. However, after the Warner defection to Blu, MS put the brakes on it - and will keep supporting the HD DVD format as long as there is one.
It's an add-on which requires very little support. It is by far the fastest HD DVD player on the market, because it utilizes the 360's processing power. The standalone HD DVD players don't have that, hence the longer load times. If the format fails, guess what? It does little to affect the Xbox. It can still support the add-on - or without it.
Sony decided to tie the PS3 to Blu Ray forever. If HD DVD won, you would have a system tied to a failed format. It wasn't a risk MS was willing to take. They are in the business of making money - and yeah, they release duds, but not that often.
Sony, on the other hand, could care less because they know someone out there will buy their crap, regardless.