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Forums - Sony - Sony Q2 FY2011 Earnings (PS3 3.7m / PSP 1.7m / PS2 1.2m)

thismeintiel said:
Frank_kc said:
Shipped number means that we have around 1.5 million PS3's setting on shelves. Number seems about right for this time of the year.

Idk.  I would think so, but that's about what they had for the 360, but now they adjusted it up to be ~362K on shelves.  VGC has ~1.11 mil PS3's on shelves.  And while I think it's logical there would be more PS3's on shelves, with it being shipped to a few more countries, I don't think it would be ~750K more.  I think we are going to see a few more adjustments when all is said and done.


Yep.  It's difficult to track all the outer rim territories.  shipment #s is probably the best info there is for that.



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Stock on shelves as of October 1st.

PS3 - 1.5 million
3DS - 1.24 million
360 - 820k
Wii -  780k
DS - 120k
PSP and PS2 millions and millions

This is of course after the recent adjustments.  I guess the PS3 would have been well over 2 million on shelves before those.  I don't remember the DS being so close to shipments before.  I guess it just got adjusted like the rest of the hardware without regard for the shipment numbers.



bonkers555 said:
Wow, I'm kinda shocked that Sony is more worried about market share with M$ then posting profit. Why would they do a price cut and not make profits from 3.7 units shipped. Very puzzling.

Except they wouldn't have shipped 3.7 million had they held the price. $50*3 million (theoretical shipments without a $50 price cut) = $150 million in lost revenue, which could be pure profit on PS3. That doesn't even overcome 50% of Sony's divisional loss, so in reality Sony didn't sacrifice posting a profit for sales momentum, they just decided that wearing a larger loss for the quarter was acceptable.

I think Sony knew PS3 couldn't save them profit-wise so there was no point in holding back on their PS3 strategy just to reduce the losses. They want to ship 15 million for the FY and that's been the PS3 KPI since the beginning of the FY. Clearly a $50 price cut was always a part of achieving that KPI from the beginning. I thought it would be $100, but it's possible $50 will do the job. I'm seeing another $50 cut next FY at the time Sony announces PS4.

 



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kowenicki said:
thismeintiel said:
Frank_kc said:
Shipped number means that we have around 1.5 million PS3's setting on shelves. Number seems about right for this time of the year.

Idk.  I would think so, but that's about what they had for the 360, but now they adjusted it up to be ~362K on shelves.  VGC has ~1.11 mil PS3's on shelves.  And while I think it's logical there would be more PS3's on shelves, with it being shipped to a few more countries, I don't think it would be ~750K more.  I think we are going to see a few more adjustments when all is said and done.

huh?

http://gamrconnect.vgchartz.com/thread.php?id=129135

Lol.  Yea, my mistake.  For some reason I added up the months sales for July, August, Sept, instead of looking at total sales up to Oct 1st.  Still, that's a difference between the 360 and PS3 of ~680K.  I would think a difference of a couple hundred thousand would be exceptable, but over 500K?  What was the difference between them around this time of year, last year?

Edit: Well, dur!  Should have clicked the link.  I think we have the gap between the 360's sold and shipped too high.  It's around 830K less than last years was, while the PS3's gap is only 380K fewer.



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Nice shipment numbers but not profit numbers. It was expected though. Euro weakened about 13% against yen during last quarter and dollar has been garbage currency for the years. Probably one of the reasons why Sony is launching Vita only in Japan this year. They have couple of months time to lower manufacturing costs and to wait if Euro/dollar would strenghten against yen.



so what's the run down,how much were the losses, shipped data how's everything looking for Sony



Amazing shipment nos.



Really good numbers! Excited to see the sales from now until January.



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Great shipment numbers but as a whole the company is in deep shit. Going from forecasting profit to then losing over a billion does not make investors confident. Shares down another 6% already.

What i think is more worrying is that they are now strugling to pay back its debts. Obviously if you post consecutive billion loses then that money has to come from somewhere. It has to be paid.
Right now would be the best time for someone to buy them out.
The sad thing is you can only see it getting worse. Especially if vita bombs. Look what happened to Nintendos numbers after a failed handheld launch. If that happens to Sony then they will be in dire straits.

So great numbers but to put it into context for the 15m ps3s sold this year Sony lost as a company a million for each sold. They are losing over 3m a day. No company can keep going that way before it hits the fan.