ioi said:
Let us straighten this out:
- As part of the 3 day ad-takeovers and advertorials (15th April, 10th June and 17th June) I told Chris that we should avoid writing any features that would be strongly negative about those games. This had nothing to do with reviews or our personal feeling on titles as expressed in editorials / previews or reviews, all I said was for those 3 days only we avoid featuring any major negative stories (if they were to arise) about the game being featured on that day. For example, if we had an editorial on Killzone 3 planned that was going to attack an element of the game, we would chose a day other than the 15th April Killzone takeover day. I don't feel this is misleading - it isn't censoring our opinions or presenting anything in a misleading way to our readers it is just being sensible and planning the timing of our articles. The key here isn't that I said not to write anything negative at all, just not on that day - the following day would have been absolutely fine.
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But if it's launch week for a game or its DLC, that's the week that your readers need to know the full scoop on content, as it's the week that most of us, as hardcore gamers, would buy that game/content. I've seen plenty of sites that have ads for a game right next to a link to a scathing review or article with criticisms. (Naughty Bear comes to mind as one off the top of my head.) This to me is no different than taking money for a review score or making deals for flattering preview coverage.
I guess it depends on what you define the mission of your site as. If it's just entertainment, then so be it. But if it's supposed to be a useful service in terms of honest information and opinion, this damages your credibility greatly. The work you've done over the years to legitimize your numbers, for example, is something much more easily taken away than earned. Credibility takes alifetime to build and only seconds to lose.
Just ask Gamespot and Jeff Gerstmann.