By using this site, you agree to our Privacy Policy and our Terms of Use. Close
AussieGecko said:
daroamer said:

Can you recall what happened 2 years ago that finally caused the PS3 to start outselling the Xbox?

Hint: Slim model & price cut


oh he went there


Yep.  And I bought one for $300 which is a far better price that the original $600 for the original model.  Awesome console, man.



Around the Network

its funny when all these people are comparing aligned GT5 sales to GT4 sales showing it is only matching the sales. Even with huge adjustments up that is not good at all. I'll give you a quick comparison. In the weeks GT5 was released Halo Reach was on its week 9 and sold between 110-300k till week 17. GT5 is at week 9 at 90k and will only continue to drop. GT5 will surely show better legs then Reach in the long run, but holiday sales are that big of a factor as you will see GT 5 week 9-17 will probably be 40-90k weekly. Had GT5 been released at the same date as GT4 while first week sales would have probably been similar, Its sales over the next 8 weeks would have been half of what they are now. Still great sales but comparing aligned sales as proof that it will sell similar amounts to GT4 is laughable.



Hyruken said:


Well it depends doesn't it. The 360 won't get a price cut while it is still like 30% up year over year. It also won't get a price cut if MS can't sort out the supply issues. By accounts the problem isn't selling them, it is getting the consoles to the shops to be sold. Once that has been sorted and we get through the first 2 quarters i think we will be in a better position to guess if the 360 needs a price cut or not. It has been 3 years since the last one pretty much so i don't think they will do it simply because its been a longtime. In Japan i imagine it will get a small cut but i honestly don't think MS care as much for Japan as they once did. I am sure they realise without making massive franchises exclusive the 360 won't be pushing PS3/Wii numbers.

I don't think supply will be a serious issue going forward. Last year they had to ramp up from zero to supply to unprecedented Xbox 360 demand and for the most part they did quite well in doing so. Since the sales rate from here on out will dip lower than the production rate required to have met demand last year they should be in a good position to satisfy all outstanding orders within a couple of months.

As for price cuts, it isn't specifically about what they need to do but what they want to do. Their number one goal is to improve profit YOY for this year and the following year after that and so on, it is the funny thing which all publicly traded companies are forced to do by law. If a price cut would definately help them there then a price cut is on the cards, no question about it. Given the fact that they have high gross margins on their consoles compared to the PS3, they may be more profitable even in the short term with a price cut because selling more consoles spreads their operational cost base wider and enables them to sell even more profitable add-ons like Xbox Live subscriptions. Just because they are up YOY doesn't mean that they wouldn't want to be up YOY for second time in a row.



Tease.

bonkers555 said:
huaxiong90 said:
Dallinor said:

The PS3 launched to a $150 million advertising campaign.

They launched a £82 million campaign across all of Europe in 2009.

They spent £14m in the UK to launch the Move over the Xmas period 2010.

Everything else available online that I could find points to small advertising budgets for titles, £1-2 million for Ratchet, Uncharted in the UK with 'multi-million dollar advertisement' launches in NA and the world. MS on the other hand spent $40 million on Halo 3 advertising. I'm aware you are speaking of America alone, but I'm just just addressing the issue as it looks worldwide. SCEE likes to show when they are spending big, but big is relative compared to MS. 

Nothing I can see points to Sony spending advertising dollars on playstation to near the same magnitude or level as MS, unless there are some financials that list what they do indeed spend, I would guess Sony spends far, far less then MS on advertising, particularly in the EU. I could be way off, but 500 million is probably the equivalent of Sony's budget for a few years worth of advertising PS3/PSP.

I would appreciate it if other posters with perhaps more knowledge on this could chime in.

What about Trios's link?

 

http://www.ft.com/cms/s/2/0315c95c-d3a9-11de-8caf-00144feabdc0.html?ftcamp=rss#axzz1BiGYC5UD


That includes Sony as a whole, and it specifically mentions TV's, Cameras and phones as the areas Sony sees itself being outgunned in advertising.

It also shows that Nintendo spent roughly $1.4 billion in 2009 advertising the DS and Wii.

$500 million for Kinect alone is gigantic.



 

Dallinor said:
bonkers555 said:
huaxiong90 said:
Dallinor said:

The PS3 launched to a $150 million advertising campaign.

They launched a £82 million campaign across all of Europe in 2009.

They spent £14m in the UK to launch the Move over the Xmas period 2010.

Everything else available online that I could find points to small advertising budgets for titles, £1-2 million for Ratchet, Uncharted in the UK with 'multi-million dollar advertisement' launches in NA and the world. MS on the other hand spent $40 million on Halo 3 advertising. I'm aware you are speaking of America alone, but I'm just just addressing the issue as it looks worldwide. SCEE likes to show when they are spending big, but big is relative compared to MS. 

Nothing I can see points to Sony spending advertising dollars on playstation to near the same magnitude or level as MS, unless there are some financials that list what they do indeed spend, I would guess Sony spends far, far less then MS on advertising, particularly in the EU. I could be way off, but 500 million is probably the equivalent of Sony's budget for a few years worth of advertising PS3/PSP.

I would appreciate it if other posters with perhaps more knowledge on this could chime in.

What about Trios's link?

 

http://www.ft.com/cms/s/2/0315c95c-d3a9-11de-8caf-00144feabdc0.html?ftcamp=rss#axzz1BiGYC5UD


That includes Sony as a whole, and it specifically mentions TV's, Cameras and phones as the areas Sony sees itself being outgunned in advertising.

It also shows that Nintendo spent roughly $1.4 billion in 2009 advertising the DS and Wii.

$500 million for Kinect alone is gigantic.


More logic and truth.  That's why I like the community of this site.



Around the Network
Dallinor said:

That includes Sony as a whole, and it specifically mentions TV's, Cameras and phones as the areas Sony sees itself being outgunned in advertising.

It also shows that Nintendo spent roughly $1.4 billion in 2009 advertising the DS and Wii.

$500 million for Kinect alone is gigantic.

What you said is true, but I also think they need to revise their marketing strategy. It could be ignorance on my part, but it seems like they're having a bit of a hard time gaining mainstream appeal with their products. Now, I don't vindicate this necessarily, but they need a thing or two that can really sell their brand, you know?



Rockstar: Announce Bully 2 already and make gamers proud!

Kojima: Come out with Project S already!

daroamer said:
Dallinor said:
bonkers555 said:
huaxiong90 said:
A203D said:
huaxiong90 said:

Those PS3 numbers in the states...it's the one missing key from ensuring second place in weekly sales.

Still, overall it's a tie, and I'm happy for every console.

What could Sony do?? they dont have half a billion to spend like Microsoft did. at least PS3 is competively doing well despite the price and marketing advantages of the other 2 home consoles.

That is up to Sony to figure out. I still think they'll have a great year. All these game releases, and a price cut (if they can afford it) would ensure healthy US sales.

Then Sony should stop wasting money on those stupid Justin Timberlake and Peyton Manning commercial.  Heck I still see more Kevin Butler commerical then both 360/Wii combined.  Its just a myth that 360 spend more on TV spots then the PS3 here in America.

The PS3 launched to a $150 million advertising campaign.

They launched a £82 million campaign across all of Europe in 2009.

They spent £14m in the UK to launch the Move over the Xmas period 2010.

Everything else available online that I could find points to small advertising budgets for titles, £1-2 million for Ratchet, Uncharted in the UK with 'multi-million dollar advertisement' launches in NA and the world. MS on the other hand spent $40 million on Halo 3 advertising. I'm aware you are speaking of America alone, but I'm just just addressing the issue as it looks worldwide. SCEE likes to show when they are spending big, but big is relative compared to MS. 

Nothing I can see points to Sony spending advertising dollars on playstation to near the same magnitude or level as MS, unless there are some financials that list what they do indeed spend, I would guess Sony spends far, far less then MS on advertising, particularly in the EU. I could be way off, but 500 million is probably the equivalent of Sony's budget for a few years worth of advertising PS3/PSP.

I would appreciate it if other posters with perhaps more knowledge on this could chime in.


You're talking £82 for just 4 months, in Europe alone.  At the time that about about $125 million dollars.   While I realize you don't spend as much in the dead months as you do over the holidays what would you think that would equate to over the whole year?  Again, we're talking 1 territory.  Include the rest of the world, how much would that be now?  200 million?  400?  For just the holidays.

We don't know how long that 500 million was set aside for or if it was worldwide or just the US. 

This isn't current but I found an article that said Sony spent $250 million for advertising the Playstation 2 and One in the US alone in 2002.

http://www.gamespot.com/news/2870918.html

So it's not like Sony won't spend the money when they feel they'll get a return on it.

That £82 million was to cover advertising of the launch of the PS3 slim, and holiday advertising.

Even if you double, or even triple it to include worldwide advertising, Sony would have spent less on marketing the redesign of their console then MS did on Kinect alone.

Anyway, as far as I'm concerned, nothing, or nobody seems to be able to show any precise figures so it's all pretty much guesswork at best.



 

huaxiong90 said:
Dallinor said:

That includes Sony as a whole, and it specifically mentions TV's, Cameras and phones as the areas Sony sees itself being outgunned in advertising.

It also shows that Nintendo spent roughly $1.4 billion in 2009 advertising the DS and Wii.

$500 million for Kinect alone is gigantic.

What you said is true, but I also think they need to revise their marketing strategy. It could be ignorance on my part, but it seems like they're having a bit of a hard time gaining mainstream appeal with their products. Now, I don't vindicate this necessarily, but they need a thing or two that can really sell their brand, you know?

Well they're banking on 3D at the moment, we'll see how that pans out.



 

Wii difference with DS less than 1k. Wii still selling good after holidays.



Proud to be the first cool Nintendo fan ever

Number ONE Zelda fan in the Universe

DKCTF didn't move consoles

Prediction: No Zelda HD for Wii U, quietly moved to the succesor

Predictions for Nintendo NX and Mobile


there are no shortages, i live in Saint Louis MO. and every where i go there tons of 360s in stock. Walmart,Bestbuy,Target! everywhere!