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huaxiong90 on 21 January 2011

daroamer said:

Sony is a HUGE company.  When they came into the console industry it was seen as unfair because how could small companies like Nintendo and Sega compete with one of the biggest electronic companies in the world?  In the end Sega couldn't compete financially and Nintendo only managed by being able to remain profitable even when Playstation 1 and 2 stomped all over them in terms of sales.

Microsoft on the other hand was laughed at when they tried to enter the console market with the original Xbox.  The prevailing sense was that they could never compete with Sony.

Now you have people trying to portray Sony as the poor little underdog to the big bully Microsoft.  What a load of crap.

Yeah, I don't deny they made way too many mistakes this gen.

In any case though, I'm content with how this gen played out (and hopefully Sony learns a thing or two from the competition it faced this gen).



Rockstar: Announce Bully 2 already and make gamers proud!

Kojima: Come out with Project S already!

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huaxiong90 on 21 January 2011
Adobo said:

if it werent for Japan, 360 is dead...

Huh?



Rockstar: Announce Bully 2 already and make gamers proud!

Kojima: Come out with Project S already!

Dallinor on 21 January 2011
bonkers555 said:
huaxiong90 said:
A203D said:
huaxiong90 said:

Those PS3 numbers in the states...it's the one missing key from ensuring second place in weekly sales.

Still, overall it's a tie, and I'm happy for every console.

What could Sony do?? they dont have half a billion to spend like Microsoft did. at least PS3 is competively doing well despite the price and marketing advantages of the other 2 home consoles.

That is up to Sony to figure out. I still think they'll have a great year. All these game releases, and a price cut (if they can afford it) would ensure healthy US sales.

Then Sony should stop wasting money on those stupid Justin Timberlake and Peyton Manning commercial.  Heck I still see more Kevin Butler commerical then both 360/Wii combined.  Its just a myth that 360 spend more on TV spots then the PS3 here in America.

The PS3 launched to a $150 million advertising campaign.

They launched a £82 million campaign across all of Europe in 2009.

They spent £14m in the UK to launch the Move over the Xmas period 2010.

Everything else available online that I could find points to small advertising budgets for titles, £1-2 million for Ratchet, Uncharted in the UK with 'multi-million dollar advertisement' launches in NA and the world. MS on the other hand spent $40 million on Halo 3 advertising. I'm aware you are speaking of America alone, but I'm just just addressing the issue as it looks worldwide. SCEE likes to show when they are spending big, but big is relative compared to MS. 

Nothing I can see points to Sony spending advertising dollars on playstation to near the same magnitude or level as MS, unless there are some financials that list what they do indeed spend, I would guess Sony spends far, far less then MS on advertising, particularly in the EU. I could be way off, but 500 million is probably the equivalent of Sony's budget for a few years worth of advertising PS3/PSP.

I would appreciate it if other posters with perhaps more knowledge on this could chime in.



 

huaxiong90 on 21 January 2011
Dallinor said:

The PS3 launched to a $150 million advertising campaign.

They launched a £82 million campaign across all of Europe in 2009.

They spent £14m in the UK to launch the Move over the Xmas period 2010.

Everything else available online that I could find points to small advertising budgets for titles, £1-2 million for Ratchet, Uncharted in the UK with 'multi-million dollar advertisement' launches in NA and the world. MS on the other hand spent $40 million on Halo 3 advertising. I'm aware you are speaking of America alone, but I'm just just addressing the issue as it looks worldwide. SCEE likes to show when they are spending big, but big is relative compared to MS. 

Nothing I can see points to Sony spending advertising dollars on playstation to near the same magnitude or level as MS, unless there are some financials that list what they do indeed spend, I would guess Sony spends far, far less then MS on advertising, particularly in the EU. I could be way off, but 500 million is probably the equivalent of Sony's budget for a few years worth of advertising PS3/PSP.

I would appreciate it if other posters with perhaps more knowledge on this could chime in.

What about Trios's link?



Rockstar: Announce Bully 2 already and make gamers proud!

Kojima: Come out with Project S already!

snyperdud on 21 January 2011

 The PS3 and 360 are basically tied for the week and DCUO opens to great numbers as well.

Good numbers all around this week.



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bonkers555 on 21 January 2011

I don't understand how DCUO have good numbers?  With the advertisement it have, Licsense royalaties to Warner Bros./DC and the 3 years developing time it will be lucky to break even LTD.



My Video Games Collection/Set-Up.

binary solo on 21 January 2011
toadslayer72 said:

I agree about it being a statistical tie. I was wondering though, as far as these statistics go, what would the difference have to be before one could be declared a clear winner? I'm thinking 15k but what do y'all think? 

Well I think the weekly margin for error is realtively high (given adjustments can be substantial occasionally). So I would say the MoE on any given week is minimum 10%, possibkly more. That means there needs to be a 20% difference between 2 consoles for you to be 99% ceertain one outsold the other. To be reasonably sure that one console definitely outsold the other I think a 10% gap is pretty reliable. So on a 220K week for sales the gap needs to be about 22K to be sure actual sales order = VGC sales order.

This week, given VGC 2k<MC the margin for error very much suggests a tie. Don't recall the 360 number from MC.

Quite surprised at PS3 number in USA. And seriously, can there really be significant shortages of 360 in Americas when 360 is outselling Wii and statistically tied with DS?

I think 360>Wii in Americas in 2011 is likely. PS3>Wii in Japan in 2011 is possible. Wii wins EMEAA is probable.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

bonkers555 on 21 January 2011
huaxiong90 said:
Dallinor said:

The PS3 launched to a $150 million advertising campaign.

They launched a £82 million campaign across all of Europe in 2009.

They spent £14m in the UK to launch the Move over the Xmas period 2010.

Everything else available online that I could find points to small advertising budgets for titles, £1-2 million for Ratchet, Uncharted in the UK with 'multi-million dollar advertisement' launches in NA and the world. MS on the other hand spent $40 million on Halo 3 advertising. I'm aware you are speaking of America alone, but I'm just just addressing the issue as it looks worldwide. SCEE likes to show when they are spending big, but big is relative compared to MS. 

Nothing I can see points to Sony spending advertising dollars on playstation to near the same magnitude or level as MS, unless there are some financials that list what they do indeed spend, I would guess Sony spends far, far less then MS on advertising, particularly in the EU. I could be way off, but 500 million is probably the equivalent of Sony's budget for a few years worth of advertising PS3/PSP.

I would appreciate it if other posters with perhaps more knowledge on this could chime in.

What about Trios's link?

 

http://www.ft.com/cms/s/2/0315c95c-d3a9-11de-8caf-00144feabdc0.html?ftcamp=rss#axzz1BiGYC5UD



My Video Games Collection/Set-Up.

daroamer on 21 January 2011
Dallinor said:
bonkers555 said:
huaxiong90 said:
A203D said:
huaxiong90 said:

Those PS3 numbers in the states...it's the one missing key from ensuring second place in weekly sales.

Still, overall it's a tie, and I'm happy for every console.

What could Sony do?? they dont have half a billion to spend like Microsoft did. at least PS3 is competively doing well despite the price and marketing advantages of the other 2 home consoles.

That is up to Sony to figure out. I still think they'll have a great year. All these game releases, and a price cut (if they can afford it) would ensure healthy US sales.

Then Sony should stop wasting money on those stupid Justin Timberlake and Peyton Manning commercial.  Heck I still see more Kevin Butler commerical then both 360/Wii combined.  Its just a myth that 360 spend more on TV spots then the PS3 here in America.

The PS3 launched to a $150 million advertising campaign.

They launched a £82 million campaign across all of Europe in 2009.

They spent £14m in the UK to launch the Move over the Xmas period 2010.

Everything else available online that I could find points to small advertising budgets for titles, £1-2 million for Ratchet, Uncharted in the UK with 'multi-million dollar advertisement' launches in NA and the world. MS on the other hand spent $40 million on Halo 3 advertising. I'm aware you are speaking of America alone, but I'm just just addressing the issue as it looks worldwide. SCEE likes to show when they are spending big, but big is relative compared to MS. 

Nothing I can see points to Sony spending advertising dollars on playstation to near the same magnitude or level as MS, unless there are some financials that list what they do indeed spend, I would guess Sony spends far, far less then MS on advertising, particularly in the EU. I could be way off, but 500 million is probably the equivalent of Sony's budget for a few years worth of advertising PS3/PSP.

I would appreciate it if other posters with perhaps more knowledge on this could chime in.


You're talking £82 for just 4 months, in Europe alone.  At the time that about about $125 million dollars.   While I realize you don't spend as much in the dead months as you do over the holidays what would you think that would equate to over the whole year?  Again, we're talking 1 territory.  Include the rest of the world, how much would that be now?  200 million?  400?  For just the holidays.

We don't know how long that 500 million was set aside for or if it was worldwide or just the US. 

This isn't current but I found an article that said Sony spent $250 million for advertising the Playstation 2 and One in the US alone in 2002.

http://www.gamespot.com/news/2870918.html

So it's not like Sony won't spend the money when they feel they'll get a return on it.



Maynard_Tool on 21 January 2011

HAhahahahahaha HD fans discussing to each other? A few months back they were like.. best friends against the Wii

Can't believe some videogames sales can do all that....

OT Good to see Nintendo rocking hard. Kinect is definetely a HUGE success. No doubt 'bout it



03/10/09 HUGE day in my life:

http://www.vgchartz.com/forum/thread.php?id=63437&page=1