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[Dallinor]

bonkers555 said:

huaxiong90 said:

A203D said:

huaxiong90 said:

Those PS3 numbers in the states...it's the one missing key from ensuring second place in weekly sales.

Still, overall it's a tie, and I'm happy for every console.

What could Sony do?? they dont have half a billion to spend like Microsoft did. at least PS3 is competively doing well despite the price and marketing advantages of the other 2 home consoles.

That is up to Sony to figure out. I still think they'll have a great year. All these game releases, and a price cut (if they can afford it) would ensure healthy US sales.

Then Sony should stop wasting money on those stupid Justin Timberlake and Peyton Manning commercial.  Heck I still see more Kevin Butler commerical then both 360/Wii combined.  Its just a myth that 360 spend more on TV spots then the PS3 here in America.

The PS3 launched to a $150 million advertising campaign.

They launched a £82 million campaign across all of Europe in 2009.

They spent £14m in the UK to launch the Move over the Xmas period 2010.

Everything else available online that I could find points to small advertising budgets for titles, £1-2 million for Ratchet, Uncharted in the UK with 'multi-million dollar advertisement' launches in NA and the world. MS on the other hand spent $40 million on Halo 3 advertising. I'm aware you are speaking of America alone, but I'm just just addressing the issue as it looks worldwide. SCEE likes to show when they are spending big, but big is relative compared to MS. 

Nothing I can see points to Sony spending advertising dollars on playstation to near the same magnitude or level as MS, unless there are some financials that list what they do indeed spend, I would guess Sony spends far, far less then MS on advertising, particularly in the EU. I could be way off, but 500 million is probably the equivalent of Sony's budget for a few years worth of advertising PS3/PSP.

I would appreciate it if other posters with perhaps more knowledge on this could chime in.