Dallinor said:
The PS3 launched to a $150 million advertising campaign. They launched a £82 million campaign across all of Europe in 2009. They spent £14m in the UK to launch the Move over the Xmas period 2010. Everything else available online that I could find points to small advertising budgets for titles, £1-2 million for Ratchet, Uncharted in the UK with 'multi-million dollar advertisement' launches in NA and the world. MS on the other hand spent $40 million on Halo 3 advertising. I'm aware you are speaking of America alone, but I'm just just addressing the issue as it looks worldwide. SCEE likes to show when they are spending big, but big is relative compared to MS. Nothing I can see points to Sony spending advertising dollars on playstation to near the same magnitude or level as MS, unless there are some financials that list what they do indeed spend, I would guess Sony spends far, far less then MS on advertising, particularly in the EU. I could be way off, but 500 million is probably the equivalent of Sony's budget for a few years worth of advertising PS3/PSP. I would appreciate it if other posters with perhaps more knowledge on this could chime in. |
You're talking £82 for just 4 months, in Europe alone. At the time that about about $125 million dollars. While I realize you don't spend as much in the dead months as you do over the holidays what would you think that would equate to over the whole year? Again, we're talking 1 territory. Include the rest of the world, how much would that be now? 200 million? 400? For just the holidays.
We don't know how long that 500 million was set aside for or if it was worldwide or just the US.
This isn't current but I found an article that said Sony spent $250 million for advertising the Playstation 2 and One in the US alone in 2002.
http://www.gamespot.com/news/2870918.html
So it's not like Sony won't spend the money when they feel they'll get a return on it.
