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Forums - Microsoft - Kinect : $500 million in marketing, Will be bigger than Jesus!

Jadedx on 18 October 2010
Serious_frusting said:
Jadedx said:
Serious_frusting said:

if this fails then can we assume M$ wont be staying in the gaming biz for too much longer?

 

Investors are already complaining


Yeah, you wish, Investors complained about Sony losing all the profits they've made on ps2 with the ps3 but they are still here. GTFO with that crap.

Why you being so confrontational for really. Am i not allowed to state something that investors and higher ups in M$ have been saying?

GTFO with your no one can say anything that isnt sucking up to my companies ass attitude.

Its only people like you and Wagram that I am being confrontational with, people who have no business being in the MS section, the ones who only come here to spread negative news and BS.



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Smeags on 18 October 2010
disolitude said:
Smeags said:

I'd get 100 million copies of Castlevania.

 

Which Castlevania? The new one? 1 copy is enough if so... :)

Nah, Iga-vania all the way.

I'd split it between Symphony of the Night, Circle of the Moon (my first even Castlevania game, so it means a lot to me), Aria of Sorrow (just bought this a couple of months ago, fantastic game), Dawn of Sorrow, and Order of Ecclesia (Shanoa... ).

I still need to rent Lords of Shadow though (Blockbuster still doesn't have it.) I need a game with a Gothic Horror setting... I'm a sucker for that type of atmosphere...



3DS Rec Thread ~ Wii U Rec Thread ~ Xbox One Rec Thread

Toddifer on 18 October 2010

I think Kinect will sell quite well through the holidays, but after that it'll be up to the software to guarantee long-term success. With all the budget-made and shovelware that came out on the Wii initially, do you think there is a chance that kind of issue will pop up with Kinect and/or Move in the short-term post-launch?



Bah!

mike_intellivision on 18 October 2010
cmeese47 said:
Jadedx said:

This thread is full of idiocy.

 

 

and Lol at the guy saying move has sold 2 million units, they shipped alot, but they did not sell a lot.


There has been numerous websites that have sited the sales of Move. 

http://www.joystiq.com/2010/10/15/playstation-move-launch-sales/

http://www.bloomberg.com/news/2010-10-14/sony-sees-strong-europe-christmas-sales-says-ps3-may-beat-its-targets.html

http://gameinformer.com/b/news/archive/2010/10/14/sony-moves-1-5-million-moves-in-europe.aspx

http://ps3.ign.com/articles/112/1128312p1.html

That is several of the industry's biggest websites all citing the same story. Kind of makes it seem legit. Add it the fact that 200k units of Sports Champions alone has been sold in the Americas then combine that with non bundled sales and people buying multiple Move controllers and 500k seems very feasible. 

That means Sony has sold around 2 million copies. And I guarantee they didn't spend 500 million to do that. Microsoft needs this to be a success and it probably will be but damn I can only imagine how many games they could develop for that amount. It seems like a waste to me.


The question that I have ... is what is a "unit."

Is each separate package a unit. That means it could be a single controller or a bundle pack. It means that people could be picking up 2, 3, 4 units. The key number to me is install base for the complete controller. 2M may mean 2M install. It may also mean 1.5M, 1M, or 500K.

Those all have very different meanings.

Mike from Morgantown



      


I am Mario.


I like to jump around, and would lead a fairly serene and aimless existence if it weren't for my friends always getting into trouble. I love to help out, even when it puts me at risk. I seem to make friends with people who just can't stay out of trouble.

Wii Friend Code: 1624 6601 1126 1492

NNID: Mike_INTV
theprof00 on 18 October 2010
mike_intellivision said:
Jadedx said:
Serious_frusting said:

if this fails then can we assume M$ wont be staying in the gaming biz for too much longer?

 

Investors are already complaining


Yeah, you wish, Investors complained about Sony losing all the profits they've made on ps2 with the ps3 but they are still here. GTFO with that crap.

If the unit cost $2B to develop and $500M for PR. And the unit is sold for $150. 

The unit must sell 16.67M units to break even, not factoring in manufacturing and transportation costs.

So they will not be making it back quickly.

What this says to me is that it is a long-term investment -- almost a console relaunch. The question is whether relying on a system which is five years old today will be a problem in two years when at least one of the competitors comes out with brand new hardware.

If I were an investor, I would be worried.

 

Mike from Morgantown

well, it will also sell new 360s and live subscriptions as well, so not nearly as much as 16.67m, but yeah I hear ya.



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theprof00 on 18 October 2010

also @daroamer

can you prove that gaming is in decline?

Every chart I've seen consistently omits entire avenues of revenue like subscriptions or MMOs.



cmeese47 on 18 October 2010
mike_intellivision said:
cmeese47 said:
Jadedx said:

This thread is full of idiocy.

 

 

and Lol at the guy saying move has sold 2 million units, they shipped alot, but they did not sell a lot.


There has been numerous websites that have sited the sales of Move. 

http://www.joystiq.com/2010/10/15/playstation-move-launch-sales/

http://www.bloomberg.com/news/2010-10-14/sony-sees-strong-europe-christmas-sales-says-ps3-may-beat-its-targets.html

http://gameinformer.com/b/news/archive/2010/10/14/sony-moves-1-5-million-moves-in-europe.aspx

http://ps3.ign.com/articles/112/1128312p1.html

That is several of the industry's biggest websites all citing the same story. Kind of makes it seem legit. Add it the fact that 200k units of Sports Champions alone has been sold in the Americas then combine that with non bundled sales and people buying multiple Move controllers and 500k seems very feasible. 

That means Sony has sold around 2 million copies. And I guarantee they didn't spend 500 million to do that. Microsoft needs this to be a success and it probably will be but damn I can only imagine how many games they could develop for that amount. It seems like a waste to me.


The question that I have ... is what is a "unit."

Is each separate package a unit. That means it could be a single controller or a bundle pack. It means that people could be picking up 2, 3, 4 units. The key number to me is install base for the complete controller. 2M may mean 2M install. It may also mean 1.5M, 1M, or 500K.

Those all have very different meanings.

Mike from Morgantown


You are right and as I said previously Kinect will have a larger install base but Sony is going to be making a lot more money off of this. Microsoft is supposedly barely breaking even on the Kinect while Sony makes a profit on every controller, camera, and nav unit. I am all for innovation so I want this to succeed but damn they are going to need to sell a ton of hardware and software to make their money back.



Darth Tigris on 18 October 2010

This is simply an interesting footnote.  We don't know HOW these advertising dollars are being spent (they could include everything we've seen up to now including all of the kiosks).  We also don't know how much MS would've spent on just the 360 if Kinect wasn't coming out this season, as they have spent a ton before.

If anything, we can take away that MS wants this to succeed.  My guess?  This is bigger than video games.  They are just the introduction of the tech.  That's why  they are spending so much.



disolitude on 18 October 2010
Darth Tigris said:

This is simply an interesting footnote.  We don't know HOW these advertising dollars are being spent (they could include everything we've seen up to now including all of the kiosks).  We also don't know how much MS would've spent on just the 360 if Kinect wasn't coming out this season, as they have spent a ton before.

If anything, we can take away that MS wants this to succeed.  My guess?  This is bigger than video games.  They are just the introduction of the tech.  That's why  they are spending so much.


Very good thought.

500 million could include shipping and packaging the product to retailers as well. Activision spent 160 million and advertising, shipping and packaging of Modern Warfar 2.



daroamer on 18 October 2010
Wagram said:
daroamer said:
Wagram said:
daroamer said:
nostromos said:

That's really sad, this amount on advertisement is ridiculous. They could spend this amount of money on develloping better games


Thats not how business works.  It's not like if they didn't spend this marketing money on Kinect that it would get funneled into the game budgets, it would get moved to marketing a different product. 

Sony and Nintendo should actually be thanking Microsoft, the entire industry is down right now.  All this money is bringing focus to the entire video game industry in the grand scheme.  By targetting non-traditional gamers they are exposing a lot more people to the genre, even more than were already enticed by the Wii.  Some of those people will spill over into looking at the competing products.


I find that funny.


What's funny about it?  Are you staying it's funny that the industry is in decline?  Isn't anything that brings more people looking into buying a console and playing video games good for everyone?

Microsoft and Sony also owe Nintendo a debt for getting video gaming out to a wider audience with the DS and Wii.  You think Beyonce would have been doing ads for Playstation 2?  No.  Women were not even marketed to back then when it came to video games.

Anything to make video games more mainstream is good for the entire industry.  People worried that Kinect is taking the industry in the wrong direction are just being paranoid.  TV is as mainstream as you can get but just because they produce stuff like Glee doesn't mean you don't have shows like The Sopranos.

Microsoft advertising for their product has nothing to do with Sony or Nintendo. Why should they care? Kinect is a tech within the industry yeah. But Ninty/Sony don't need to thank them for shit.

Why should they care?  Because the industry does not exist in a vacuum.  I'm not sure how old you are but I'm old enough to remember when computers were still pretty niche.  Now there is a computer in every home.  Without companies like Microsoft and others spending huge amounts of money to market computers to EVERY family it wouldn't be the ubiquitous technology it is today.   You think that only benefited Microsoft?   No.

I'll give you more recent example, you don't think Avatar helped push 3D movies?  Are you saying Disney didn't care about the marketing Fox did with that movie?  I say of course they did because I guarantee you Alice in Wonderland, the first big 3D release after Avatar, does not make over a BILLION dollars without Avatar being a huge success.

If Kinect brings video game consoles into houses that never had them before then in the end everyone benefits.