disolitude on 18 October 2010
| Darth Tigris said: This is simply an interesting footnote. We don't know HOW these advertising dollars are being spent (they could include everything we've seen up to now including all of the kiosks). We also don't know how much MS would've spent on just the 360 if Kinect wasn't coming out this season, as they have spent a ton before. If anything, we can take away that MS wants this to succeed. My guess? This is bigger than video games. They are just the introduction of the tech. That's why they are spending so much. |
Very good thought.
500 million could include shipping and packaging the product to retailers as well. Activision spent 160 million and advertising, shipping and packaging of Modern Warfar 2.
