binary solo said:
Actually AFAIK the big 3 all report the same these days: shipped to retail. None of the big 3 report sold to consumer, because, well, nobody nows this number accurately down to the last console. And when companies report sales figures for financial reporting purposes they can't report estimates, they have to report actual number of units sold. The only numbers they can report accurately are the number of consoles that leave the factory floor (but at that point they are stock on hand in the console maker's inventory), and the number of consoles they invoice to THEIR customers, meaning retailers/independant distributors.
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The issue is that the definition of "shipped to retail" may vary some by company. We don't have enough information to conclusive say all three use identical accounting methods.
Also, Nintendo always gives out estimated sellthrough figures in their annual reports and supplemental presentations, which they credit to NPD, GfK and Media-Create. Many companies use 3rd party estimates for sell-through in IR, Square Enix famously even cited VGC. Who says they can't report estimates?