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Forums - Sales Discussion - Others UP!! (01st May 2010)

@slowmo

I agree, I don´t think Sony will cut the PS3 price again this year...their main weapon, I guess, will be Gran Turismo 5 (finally!!!) and heavy bundling...I heard the GT franchise is huge in Europe (the main area in 'Others'), so maybe GT5 alone will be able to counter a 360 slim/price cut in the region.

As for the U.S....the 360 only increases its lead over the PS3 here, and with a slim/price cut, I expect that to continue.



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JGarret said:
@slowmo

I agree, I don´t think Sony will cut the PS3 price again this year...their main weapon, I guess, will be Gran Turismo 5 (finally!!!) and heavy bundling...I heard the GT franchise is huge in Europe (the main area in 'Others'), so maybe GT5 alone will be able to counter a 360 slim/price cut in the region.

As for the U.S....the 360 only increases its lead over the PS3 here, and with a slim/price cut, I expect that to continue.

Maybe for a month or so but then again you have the Halo Reach effect too which will give a spike in sales also.  I don't think you're completely mad betting either way to be fair, I guess time will tell.



hallowedbeeddie said:
guess people dont care about numbers anymore on this site :(

People care about numbers but the numbers this time of year are generally quite boring. The summer lull is soon upon us and nothing much will happen until september, traditionally.



Nice MH 2nd week



slowmo said:
JGarret said:
@slowmo

I agree, I don´t think Sony will cut the PS3 price again this year...their main weapon, I guess, will be Gran Turismo 5 (finally!!!) and heavy bundling...I heard the GT franchise is huge in Europe (the main area in 'Others'), so maybe GT5 alone will be able to counter a 360 slim/price cut in the region.

As for the U.S....the 360 only increases its lead over the PS3 here, and with a slim/price cut, I expect that to continue.

Maybe for a month or so but then again you have the Halo Reach effect too which will give a spike in sales also.  I don't think you're completely mad betting either way to be fair, I guess time will tell.

I think price is the main demand influencer at this point for 360 in Others.  GT5 is sure to have a larger spike than Reach as GT5 will be first full release of the franchise on PS3 vs Reach coming after Halo 3 and ODST, so unless there is a major upset the PS3 (assuming GT5 actually releases this year) should easily generate enough additional sales to outweigh any spikes the 360 might get from Reach.

Looking at time on market vs sales it's pretty clear the basic demand for PS3 is higher at a comparable price point so the 360 in effect has to be cheaper and cheaper by a certain margin to generate enough additional demand to outsell PS3, so a price cut is the sure way to push the 360 back above PS3 again.

Natal as you say is a bit of a wild card - if it takes of like the motion controls of the Wii then who knows what additional demand it might drive, or alternatively it could have next to zero impact : so it's just too hard to figure what impact that might have.

If I was MS, I'd concede the minimal lead to PS3 until Natal arrives and even then, assuming the gap isn't too large, I think they'd do better to sell at current margins vs eat a price cut for what is only likely (assuming minimal Natal impact) a small recovery when all is said and done.

Right now MS has seen 360 do really well in US and more than well enough in Others to ensure very good lifetime sales and a strong position for next gen - I think consolidation vs going crazy with price to gain minimal leads would serve them better now.



Try to be reasonable... its easier than you think...

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Smeags said:
Spedfrom said:
makingmusic476 said:

That's the LTD attach rate.  PS3 has had the lead in attach rate in Others since the week ending November 1, 2008.

It's somewhat susprising compared to the 360, considering the install base for the two in Others is near identical while the 360 has been out for 1.5 years longer.

I'd attribute a large part of the blame to piracy.

Well, let's not forget the fact that there are some early 360 games (not to mention DS and PSP) that have incomplete sales data, especially in the Others regions. Not to say that the PS3's tie ratio isn't impressive, but just that there's a lot of data that continues to be updated in the Others.

@hallowedbeeddie

I like the numbers!

Good catch.  I didn't even think about that.

Though we do seem to have at least total Others data for most older games.  I just checked Condemned, Perfect Dark Zero, and Dead Rising, for example, and we have data for those.



Reasonable said:
slowmo said:
JGarret said:
@slowmo

I agree, I don´t think Sony will cut the PS3 price again this year...their main weapon, I guess, will be Gran Turismo 5 (finally!!!) and heavy bundling...I heard the GT franchise is huge in Europe (the main area in 'Others'), so maybe GT5 alone will be able to counter a 360 slim/price cut in the region.

As for the U.S....the 360 only increases its lead over the PS3 here, and with a slim/price cut, I expect that to continue.

Maybe for a month or so but then again you have the Halo Reach effect too which will give a spike in sales also.  I don't think you're completely mad betting either way to be fair, I guess time will tell.

I think price is the main demand influencer at this point for 360 in Others.  GT5 is sure to have a larger spike than Reach as GT5 will be first full release of the franchise on PS3 vs Reach coming after Halo 3 and ODST, so unless there is a major upset the PS3 (assuming GT5 actually releases this year) should easily generate enough additional sales to outweigh any spikes the 360 might get from Reach.

Looking at time on market vs sales it's pretty clear the basic demand for PS3 is higher at a comparable price point so the 360 in effect has to be cheaper and cheaper by a certain margin to generate enough additional demand to outsell PS3, so a price cut is the sure way to push the 360 back above PS3 again.

Natal as you say is a bit of a wild card - if it takes of like the motion controls of the Wii then who knows what additional demand it might drive, or alternatively it could have next to zero impact : so it's just too hard to figure what impact that might have.

If I was MS, I'd concede the minimal lead to PS3 until Natal arrives and even then, assuming the gap isn't too large, I think they'd do better to sell at current margins vs eat a price cut for what is only likely (assuming minimal Natal impact) a small recovery when all is said and done.

Right now MS has seen 360 do really well in US and more than well enough in Others to ensure very good lifetime sales and a strong position for next gen - I think consolidation vs going crazy with price to gain minimal leads would serve them better now.

GT5 might push more than Halo Reach but when you combine the potential of a price cut, slim form factor and Halo Reach, I'm not convinced it would be enough to push the PS3 ahead.  It would certainly be a surprise to me despite GT's reputation if it did that well.  I agree that there is no way Microsoft will go price cut crazy until they need to so consilidation is the only option for the moment.



jbrist said:
Holy shit God of War Collection sold better than I expected... and it wasn't even selling a full week, it was released on the 30th, so it's had what, 1-2 days of sales and almost done 100k with no advertising whatsoever, that's amazing...

I wonder how it'll do in the second week, I just bought it today, having tons of fun although there's some issues I wish they'd fix, these being: The cutscenes haven't been upscaled, meaning they look horrible, and secondly, why does every woman need to have her tits out? there was even a woman with a cloth over, but it was completely transparent, lol...

Can someone link last weeks hardware sales too, so we can see the comparison... I think everything will start going up again for some reason, even in the US, but you never know, could just be a one off situation.

because women did what they were told back in the ancient days



                                                                                                                                        Above & Beyond

   

54k more for monster hunter 3, yesh, another 100k+ week, am I asking too much?



slowmo said:
Reasonable said:
slowmo said:
JGarret said:
@slowmo

I agree, I don´t think Sony will cut the PS3 price again this year...their main weapon, I guess, will be Gran Turismo 5 (finally!!!) and heavy bundling...I heard the GT franchise is huge in Europe (the main area in 'Others'), so maybe GT5 alone will be able to counter a 360 slim/price cut in the region.

As for the U.S....the 360 only increases its lead over the PS3 here, and with a slim/price cut, I expect that to continue.

Maybe for a month or so but then again you have the Halo Reach effect too which will give a spike in sales also.  I don't think you're completely mad betting either way to be fair, I guess time will tell.

I think price is the main demand influencer at this point for 360 in Others.  GT5 is sure to have a larger spike than Reach as GT5 will be first full release of the franchise on PS3 vs Reach coming after Halo 3 and ODST, so unless there is a major upset the PS3 (assuming GT5 actually releases this year) should easily generate enough additional sales to outweigh any spikes the 360 might get from Reach.

Looking at time on market vs sales it's pretty clear the basic demand for PS3 is higher at a comparable price point so the 360 in effect has to be cheaper and cheaper by a certain margin to generate enough additional demand to outsell PS3, so a price cut is the sure way to push the 360 back above PS3 again.

Natal as you say is a bit of a wild card - if it takes of like the motion controls of the Wii then who knows what additional demand it might drive, or alternatively it could have next to zero impact : so it's just too hard to figure what impact that might have.

If I was MS, I'd concede the minimal lead to PS3 until Natal arrives and even then, assuming the gap isn't too large, I think they'd do better to sell at current margins vs eat a price cut for what is only likely (assuming minimal Natal impact) a small recovery when all is said and done.

Right now MS has seen 360 do really well in US and more than well enough in Others to ensure very good lifetime sales and a strong position for next gen - I think consolidation vs going crazy with price to gain minimal leads would serve them better now.

GT5 might push more than Halo Reach but when you combine the potential of a price cut, slim form factor and Halo Reach, I'm not convinced it would be enough to push the PS3 ahead.  It would certainly be a surprise to me despite GT's reputation if it did that well.  I agree that there is no way Microsoft will go price cut crazy until they need to so consilidation is the only option for the moment.

I'm not convinced a slim model will make any difference.  I don't see Xbox associated with slim in a way that would make it more desirable.  I could be wrong but I'm not convinced that having a slim model will automatically generate more demand.  I really think it's all about price now for 360 after so many years in the market and with multiple iterations of its main franchises already released.

PS3 is almost in the same position, really.  Only GT5 remains to push demand in addition to further price cuts.  Looking at GT5:P I expect it to do very well, even though I'm not a big driving sim fan myself.

Natal and Move of course are the wild cards - I'm getting more and more interested to see if they are damp squibs or whetehr they actually take off.

 



Try to be reasonable... its easier than you think...