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Sony patent wants to make advertising more interactive By Jamie Rigg posted Aug 24th 2012 1:04PM We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices -- essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in the home setting, but the focus isn't just on adverts as mini-games, which itself is nothing new. Other suggestions for keeping your interest include in-ad purchasing, casting votes or selecting the genre of commercials. To speed up, or get ads off your screen, Sony would have you performing small tasks or -- more sinisterly -- shouting brand names when prompted. Whether such immersive advertising will ever be employed is anyone's guess, but we're sure you're smart enough to know they're just tricks. So who's up for a McDonald's then?

AWESOME!

Waiting for the Bloodhound Gang song Lift Your Head Up High (and blow your brains out) ad.

Picture 3 should say

Hands in the air or I'll fucking kill you, motherfucker! That's it, now, where you gonna eat again??? (*cries* "mc d-donalds")

Good!! You can continue to play! xoxo :)

It's like Wii Fit, giving us exercise! .. Only it's telling you to eat unhealthy food... hmm.

Nooooo galaki.. You should have made it clear in the thread title that Sony patented it so you could lure all the trolls in here.. And then we would collapse the thread trapping them all forever.

Looking at ads, doing embarrassing gestures, and yelling at the TV? Goddammit, Sony. First you rip off the Wii Remote and now you rip off Kinect?

I hope they don't make you get a boner and yell Viagra.

yeah, that would be a deal breaker for me. ads are fine as a general concept but this is too much.