Switch Is Attracting A Large amount of Non-Console owners, Research Suggests: 25% of Owners Have No other console

[Mnementh]

IcaroRibeiro said:

Wii U was blue ocean strategy as well. From my perspective as consumer who barely follow industry news at the time, Wii U resemble nothing to MS and Sony systems and was hardly a competiton for both. The last real red ocean system Nintendo released was Game Cube.

I'd argue 3DS was red ocean as the system was not innovative and tried to sell for the same pool of consumers who owned GBA, DS and PSP. It get price cuts and its main purpose was to obliterate Vita making Nintendo rulling handheld market for good, but Wii U? It just flopped. Wrong strategy for a wrong system

Nah. WiiU was definitely no blue ocean strategy. I was there and Nintendo totally focued marketing on classic 3rd-party hardcore titles. It even seemed they expected multiplats to move the system, as they totally lacked 1st-party games at launch and in the time following. Only late in the lifetime they remembered more casual titles and brought Wii Fit U and even later the port Wii Sports Club, which for unclear reasons was download only and sold each sport separately.

3DS seems more a mixto me. It was a straight follow-up to DS, added some features that were mostly overlooked, but kept the DS features. Games were a total mix of more classic titles and others more focused on new user groups.