Mnementh on 08 January 2018
| Nuvendil said: Honestly, it's marketing. Or rather the lack of it. Nintendo came into that gen with powerful messaging that really sold the coolness of the system and made a good push towards the core, not just casuals. But as time went on and the system began "selling itself", Nintendo began to let things coast and that's when it started going downhill. As a company, if you don't write the narrative of your brand's image, someone else will. And Nintendo just stopped. Towards the end of the Wii's life, marketing was borderline non-existent. The system closed out with 4 core titles leading the charge: Pandora's Tower, Last Story, Xenoblade, and Zelda: Skyward Sword. None of these were significantly promoted. Skyward Sword was the only one promoted *at all*. As a result, the image of the Wii simply decayed, as Nintendo's messaging was no longer there to push back against the sheer tsunami of shovel ware that utterly ruined the Wii brand. The Wii has a fantastic core library, but Nintendo stopped telling people that about halfway through. Customers aren't psychic. |
Hmm, interesting thought. And probably even correct, although maybe only part of the puzzle.
