Lawlight said:
crissindahouse said:
It still has Captain America in the name which is a problem for some people around the world as much as it would be a problem for some Americans to have a Marvel movie called "Captain Russia". That would surely hurt ticket sales in USA.
You are right though, the real The Avenger movies are more successful but not every movie can reach $1.4 billion+
Word of Mouth is surely not the problem for Civil War if it won't reach numbers of something like Age of Ultron which was pretty mehhh and still got that high...
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If word of mouth isn't the problem, them superhero fatigue is. That's the only way to explain why it's tracking below Age of Ultron.
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The name alone ensures that it won't reach these numbers. It might be an Avengers movie for you, doesn't change that the title alone suggests that it is a lot about Captain America and this name doesn't really help to sell a movie to some people around the world (it will also help with some people but less)
It might be also some kind of fatigue after already three movies released this year before Civil War and some people waiting for X-Men instead because it releases so short after Civil War but yeah, it is also the name which hurts it.
Or don't you think there are people in many countries who see that name and are already like "uhhhrghh" ?
It will be a combination of a lot of stuff. Some fatigue, the title, first awesome weather over a week in many European countries and maybe even Age of Ultron (or even BvS) which many people didn't like that much so that some didn't want to pay for this one since for some people, it's still "only" a superhero movie and nothing more. Not everyone is a fan of a specific company, universe, superhero or whatever to support the next superhero movie even after they had a bad experience.