Nintendo UK has big plans for forthcoming Wii U shooter Splatoon, and has confirmed that it has a marketing push in the works which will match that of Mario Kart 8, one of the console's most successful games.

Plans include digital billboards, cinema ads ahead of Tomorrowland and Mad Max, sponsorship of Cartoon Network in the UK and the continuation of the online campaign which started back in April. There's even going to be a Splatoon-themed skatepark in the town of Corby, because why not?

Nintendo UK marketing manager Chandra Nair has been speaking to MCV:

We have a substantial campaign planned for Splatoon. To give you an idea of the scale, we're matching Mario Kart 8 – that's the potential we think Splatoon has.

We have the utmost confidence in the potential of Splatoon. It gives retailers a fantastic art style that stands out in-store or on-screen and it also offers various up-sell opportunities with the accompanying Amiibo. It's a really interesting game for us because it allows us to expand out to a group of people who may never have considered Wii U before.

http://www.nintendolife.com/news/2015/05/nintendo_uk_planning_massive_marketing_push_for_splatoon

Bomba confirmed.

Hope in +20,000 first week in UK.

It will sell on par with the Wonderful 101. ;)

Sounds fantastic to me! Very surprised with how Nintendo has handled the marketing of this game. And it's not even just one region, but everywhere.

lol, I really don't think thats possible. 

Please tell me you're joking.

I'll believe it when I see it. However it does seem like Nintendo are doing everything right as it stands.

I really hope not. Marketing seems to make a big difference (I think that's been Nintendo's main problem this gen) so if they're actually putting a big sales push behind the game, I think it will do pretty well.

I am. Another user predicted such figures, and I am poking fun at their prediction. ;)

Nintendo really wants to see Splatoon sell very well, huh?