For Comparison last year...

NPD November 2013::

PS4 - 1138K

XB1 - 909K

360 - 647K

PS3 - 425K

WIU - 223K

WII - 83K

Info Below!!!

Top SKU's

Last BF:

Microsoft really wants to win this holiday season, and it looks like the price cuts and game bundles are working.

The Xbox One dominated Black Friday sales, according to market-research firm InfoScout. Microsoft’s latest system made up 53 percent of all console sales on one of the biggest shopping days of the year. Sony’s PS4, meanwhile, managed to capture 31 percent. The Xbox One was on sale for $330 at a number of big stores like Target and Walmart, and Microsoft bundled it with big games like Assassin’s Creed IV: Black Flag and Unity. That helped gamers choose the Xbox One over the PlayStation 4, which was $400 bundled with Bungie’s sci-fi shooter Destiny.

This is likely a good sign for Microsoft. The PlayStation 4 has built up a substantial lead over the Xbox One since each system debuted last November. Microsoft dropped the price from $500 to $400 and then to $350 until January. If Microsoft can maintain this market share until then, it could make a dent in Sony overall market share.

To get this data, InfoScout uses two smartphone apps that reward consumers for uploading their purchases by taking pictures of their receipts. The intelligence firm tracks over 200,000 shoppers, and it gets more than 125,000 receipts on an average day. On Black Friday, consumers uploaded more than 182,000 receipts, which helped InfoScout declare Xbox One the Black Friday winner.

While Microsoft dominated the battle against PS4, the Xbox 360 also continues to sell well. The system composed 9 percent of all console sales, which is actually better than the Wii U’s 6 percent. The PS3 only accounted for 1 percent.

Black Friday is ostensibly the start of the gift-giving shopping season, but plenty of people were out buying consoles for themselves.

Unsurprisingly, 66 percent of InfoScout panelists confirmed that they purchased the console for their kids,” InfoScout chief technology officer and co-founder Jon Brelig wrote in a blog. “However, it varied greatly by console with over 50 percent of PS4 purchasers buying the console for themselves.”

http://venturebeat.com/2014/11/29/xb...research-firm/

Downplay in 3. 2. 1....

Wow, those figures are absolutely insane. I'm really curious what the hard numbers are.

Yes! Domination!!!

Why is it only 2 retailers?

I would imagine the sample size of people who actually got an xbox or ps4 is only like 20-30k. Since this site covers everything you can buy and out of 180k total receipts for all product i find it hard to believe more than 20% would be gaming machines

impressive indeed

keep in mind last year they had around 120k receipts i think, so aprrox a 50% increase in size

last year they counted 1500 consoles and games. so how much of the market is that? lol


xb could very well win, but infoscout is tiny lol

Probably the biggest in terms of overall sales. Maybe they make up a huge percentage? (im guessing!!!)

"To get this data, InfoScout uses two smartphone apps that reward consumers for uploading their purchases by taking pictures of their receipts."

I was kinda hoping it was more like they were talking to retailers or something and thats how they got the data instead of just random people taking pictures of their receipts and uploading it. But oh well, impressive none the less

Will wait for the actual numbers to come in before commenting.