Is the PS4 a blue ocean product?

JazzB1987

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JazzB1987 on 21 November 2014

ghettoglamour said:
No, it's a Sony product.

No its a product.

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Tippi on 21 November 2014

Not at all.

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Mnementh on 21 November 2014

Train wreck said:

Yes?

No?

Maybe?

Discuss.

Nope. And the market will only grow through new countries going ito gaming, namely China, so overall X1+PS4 will not sale much more than X360+PS3. I expect a different distribution between the two though.

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theprof00 on 21 November 2014

maybe a little bit.
definitely, the social integration and video uploading directly affects steamers and youtubers, but it's more red ocean in that regard. The question is, did sony take your average non-gaming consumer and make them want a ps4?
Not really.

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aLkaLiNE on 21 November 2014

Blue Ocean Strategy:
1: how to create uncontested market space by reconstructing market boundaries,
(Gaming is the platform, but creating an ecosystem based around games is not something that's been capitalized on yet. Seems to me that Sony wants to get you started with the PS4 and offers additional hardware that will/eventually/ allow you to have the home console experience, anywhere [Cell Phones for mobile, PSTV for an Extender, Vita for the hardcore mobile, and PSNow for the super casual])

2: focusing on the big picture,
(Entertainment. Interactive and non interactive entertainment. Sony wants to be the verb you spend your time doing - Games first, with Music, TV and Movies completing the full package)

3: reaching beyond existing demand and
(I interpret this as creating/innovating/pioneering products that people don't know they want yet. This means setting up and optimizing the infrastructure to support cloud streaming of multimedia. This is an investment, a risk and a gamble that transcends us as gamers and reaches to every household worldwide that has access to internet.)

4: getting the strategic sequence right.
(Not much to say. Their strategy so far seems flawlessly executed. )

I would say that there are some similarities between Sonys strategy and the Blue Ocean Strategy.

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hsrob on 21 November 2014

No, not in the slightest.

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chapset on 21 November 2014

yes, it's this generation's wii

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Fusioncode on 21 November 2014

Mr Khan said:
Growth != blue ocean.

This generation will be far below the last in terms of total consoles sold, all said and done. PS4 will just have cannibalized what other companies got before, the sign of a stagnant/declining industry.

Why? Only the Wii audience is gone. And you can blame Nintendo for losing them. I'm pretty positive PS4+XBO numbers will equal PS3+360 when all is said and done. The industry is going back to what it always was.

Sigs are dumb. And so are you!