Well, how succesful do you think an EA console would be if it ever became reality? I know EA has some complex about their sales of Battlefield compared to Activisions COD, but they have some really strong brands.
FIFA: Around 15 million copies sold in each iteration.
Battlefield: Around 10-15 million copies sold in each iteration.
They also have PopCap and Bioware in their stable, where Mass effect has sold in excess of 10 milion copies.
Now, I am not talking about whether or not they would make such a leap, but how succesful do you think they would become?
I am thinking they would do great in the US and Europe and could actually threaten PS/XBox domination there. I am not sure if they would even release in Japan though :).