Hmm...you're narrowing down the scope of games that should have a story. First you implied all games should have a story, when you said developers who make games with "pure gameplay" are just hiding the fact that story isn't important. Then you said all games shouldn't have a story; just those with a world or universe. Now you're saying all games with a world or universe don't need a story; just those in certain genres.  

You say "games where the universe of the game is important." I'm not sure what you mean by "universe" but if the universe if important, then that's probably because it's a vehicle used to tell the story. But there are plenty of games where it isn't about immersing yourself in the universe which are quite enjoyable. Still though, the universe is important in many games yet no story is required. Take Journey for example (this is based on what I've heard from the game; I haven't played it myself).

A great story is like an extra gas tank, you don't actually need it that much but if you have it you can go a lot further. Particularly to me, the story (and/or script) is the most important part of a videogame, a game that for me would be mediocre at best can instantly become a masterpiece (.hack//G.U. trilogy) and a game that could have been better becomes mediocre at best (Final Fantasy XIII) just because of the story.

So jumping on duck heads and eating mushrooms is the only way to have good gameplay now? Newsflash: what constitutes good game play is up to the player. QTEs are great to some people...more power to them. Those games are still games.

I'll take kz2's gameplay i.e just shooting stuff over jumping on ducks and potatoes anyday

I definitely prefer a great story with ok gameplay to great gameplay with a bad story.

there are very few games that don't have a story i can bear to play for more then a few minutes

it depends on expectation really. If a game is set for gameplay I.E sport, mobas etc then gameplay but if a game promotes itself as a strong story then I prefer stronger story over gameplay

hmm, most games i like are games known for gameplay and not story but i also love to the moon and something like the walking dead is awesome.

i think the reason why most games i like are gameplay driven and not story driven is because there are more games with good gameplay as games with good story. in reality i think i just like everything as long as it's good.

That's a good way to put it.

I say gameplay every time, usually story driven games are nothing but endless cut scenes and very little gameplay.

I think that every game is different when it comes to what makes the game good. I love endess ocean 2, but not for the story. Not really for the gameplay either. But because of the atmosphere and the world. It was a beautiful game, and it is truthfully something special. NSMBU Is a great example where gameplay is the thing that matters.