I was just in ASDA (the UK name for Walmart) at the gaming section and I noticed that the place where the PS Vita consoles, games and accessories are usually displayed were replaced by discount DVD's (like 300 for £3...which I ended up buying. What a bargain!). I looked around to see if they had changed the display position for the PS Vita, but they hadn't. Every other console (3DS, PS3, Wii, iPod touch, X360 and even the DS) was displayed except for the Vita.

I'm not sure if every ASDA in the UK has discontinued the PS Vita (perhaps a UK vgchartzer can check their local ASDA?), but even so, it certainly doesn't bode well for the Vitas future in the UK. Especially considering ASDA is one of the largest supermarket chains in the UK, if not the largest.  

I can understand why ASDA have made this decision though...they are a profit-maximising company, so its understandable that they'd want to stop selling it if it wasnt making them any money, given that retail space is so precious. It just baffles me that a dedicated gaming handheld like the Vita is less profitable to ASDA than some discount DVD's...

It needs a price cut ASAP. 

Perhaps they just really wanted to get rid of those DVD's?

Edit:

Perhaps you should have asked someone at the store about it.

Did you ask anyone working here where theyr Vitas were? Maybe they moved it somewhere else and you just didnt see it. But still in that case, if you cant find them because they are not easy of access, its not rly better :S

Steven Seagal DVDs >>>> Vita... can't deny that..

The same thing happens in the Wallmart of my country, I was curious about the price of the system here and I couldn't find it (they had Wii, PS3, 3DS and Xbox 360) I could only find it in dedicated gaming stores.

I really doubt it, definitely should have asked!

Holly shit Man-bear-pig is british o.O

It seems like the Vita is the Dreamcast path...

maybe they were just out of stock for the moment?

Technically, Tesco is the largest.

Haha! good one.