numonex said: Why are people questioning the reliability of VGChartz sales numbers? AFAIK VGChartz numbers are the real deal. VGChartz sales numbers are 100% accurate retail sales numbers. Never question the reliability of the site's numbers. |
In light of the number of times that this site's numbers have been way off, even to the point of exceeding the amount shipped to retailers, I can not agree with this at all.
algorith said:
Yes. Sony has referred industry analysts when asked for sales to end consumer to NPD and such. And there are retailers that will not disclose such information like Wal-mart. Sony keeps track of the units they sale = units sold to retailers. Anything else would be a guess, and publicly traded companies cannot release guesses to the media in an official manner due to investor litigation.
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This is not true.
Some companies are able to track in real time what is sold to customers via tracking software. Siras is the one that I'm most familiar with. It's what Nintendo uses. This lets them immediately know what product sold at what time from which retailer.
You're mistaking such software with data trackers like NPD, who do have to poll retailers and calculate their figures accordingly. That's not the only way to do it, though.
As to why the companies routinely refer to NPD et. al. in most (not all!) of their press releases, internal tracking data is actually very valuable, and companies are loathe to share it with competitors. After all, the data's valuable enough to be worth paying thousands of dollars a month for. So when speaking with the public, it's usually wisest to stick to the figures that you know your competitors already have access to. But they don't always do that.
Finally, your last point is not completely true either. Companies are more than free to cite to reasonable guesstimates: that is, after all, what any company that cites to NPD is doing. They can not, however, make up numbers out of whole cloth.