Well everyone - this is it. Absolute crunch time.
The PS3 has basically failed to pick up the sort of momentum it has needed to date - even with the 40Gig model & price cuts.
It is running out of "exclusives" (in the US anyway), with Rachet & Clank now getting close to "flunk" level (100k week#1, 40k week#2).
The 40Gig model has failed (as many suspected) to capture the imagination of the public.
Its now being outsold almost 3:1 by the DS, Wii & 360 (in the US), and being matched sales wise in Europe. Worse still - sales of 100k / week in Europe (2 weeks ago) spurred on by new bundles and price drops - have now halved to around the old figures of around 50k / week.
Price cuts have been in effect for a couple of weeks in Japan - and while it has picked up sales in terms of overall % - the material gains have been minimal (7k-8k/ week).
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This week sees the release of what could be its last chance to (really) stimulate sales in Japan - the latest Dynasty Warriors title. The history of the series has seen huge sales in the past (1m+), and its a title that should appeal on next-gen consoles. There is also a PS3 bundle launching with it (and the title is hitting the 360).
In the US, thanks to numerous delays (Haze, UT3, Prologue, Singstar, HOME, etc...) there is only one significant exclusive left - Uncharted. And although it looks promising, it doesn't seem to be the sort of title that can really ignite sales (given that its fairly derivative, and an original, unknown IP).
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Furthermore - it is up against some pretty hefty competition this Xmas. The PS3 still remains the most expensive console, and with (arguably) the weakest current line up. Mass Effect, Mario Galaxy, RE:UC, WiiFit, Halo, Bioshock - all exclusive to other platforms.
This week (just ended) will see PS3 sales of around 130k (worldwide) - compared to 190k-200k (360) & 300k +(Wii).
Based on these figures, the PS3 will struggle to sell 2.5-3m worldwide this Xmas - let alone the 5.5-6m Sony want it to sell (to match their fiscal forecasts).
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(NOTE - I am *not* saying the PS3 is dead. All this analysis related to THIS Xmas only. What happens next year at this stage is anyone's guess...)
Gesta Non Verba
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