Whenever Sony comes out with a new console they know theres going to be a struggle in the beginning. Facing financial hardship they still try to put out the best system with the best technology out there for their customers. The PS3 has been a financial burden on them but they never rip off their fans like other consoles do. They try to include as much as possible in the console so that you dont to pay for extra. For example...blu-ray, wifi, free online, large hard drive. They could have easily kept those out and charge for those as accessories like another console does. Sony build things for our entertainment. For those people complaining about the price tough luck. Its at $299 now dont tell me you can't afford that. I don't think they ever came into the gaming industry thinking they can make a ton of profit. Cause as most people know they lost a ton of money. But they continue on for our entertainment. Now Microsoft on the other hand went in the gaming market thinking they can make big profits. They saw that market as another way to expend their empire. They give you a cheap system with a high failure rate. And if it dies they bet on the fact you will buy another one. I wouldnt be suprised if they put in that rrod themselves. They charge you for almost anything they can ....online, wifi adapter, expensive hard drives.. All they wanted was profit. Im glad they've been 6billion in the red since the introduction of their first xbox. So reguardless of how much profit they gloat about they will never make up for that loss. Now Sony will make a turn around like they always do. Its already starting to show, sales have been picking up just as they should.