At that price with todays world economy Id agree with you.  Things were a lot different in the beginning of the ps3's life cycle.  Just seems like they wasted a great deal of momentum from the ps2 days.  You remember how many ads were EVERYWHERE for all things ps2?  Even up the end it was amazing.  Then the ps3 comes and they just expect people to shell out the money without them giving you a reason too?  It was a mistake and one Im very happy to see them realizing and trying to fix.

When I worked at a marketting firm, my boss always told me this. "We market not for those who love us, or hate us, but for those who sit in between."  It worked for us there, and Im glad its working for Sony today.

They just waited until they got the PS3 to a heavy promotable price, and now we are seeing the results of that $299 price.

And it is not only ads. They become aggressive with prices and bundles. It like they where waiting for something to strike hard. Or may be it is a result of changes in their management.

I strongly disagree with you, because I think sony was effective in other means before, than online advertisement. If anything online advertisement might ruin the product as individuals have negative feelings towards some online advertisement.

Sony was really effective in creating a strong image and word of mouth...currently that image is somewhat in recovery state.

It seems being in 3rd place for so long woke the sleeping giant. I am curious to see how well they will do next year when the competition brings it up another notch.

actually i remember gamespot's PS3 section having full 360 ads at one point, but I think not the whole site like this time.

Ah, the ps3 ads are gone from gamespot, for now.

Also its close to x'mas so they pushing hard suppose.

They have a big ps3 ad on the youtube front page. I gotta say Sony has been doing some great work, although I have yet to see them top a PHENOMINAL 360 ad that was banned.

Youtube now has a huge ps3 ad

Yeah sony is pulling out all the stops now. They are doing every thing possible to increase sales. Some fanboys would call it desperation but i would call it business.

havn't seen any except the new video store in the uk