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Forums - Nintendo Discussion - Ubisoft not finding much success with latest Wii games

Ubisoft not finding much success with latest Wii games

In Ubisoft’s first-half 2009-20 results release, the company commented on the sales of their Wii products. While Ubisoft launched a number of different products such as Rabbids Go Home, Shaun White Snowboarding: World Stage, they have yet to achieve substantial success on the platform. Here’s what Yves Guillemot, Chief Executive Officer, had to say…

 

“First week sales of Assassin’s Creed II, up 32%, with positive initial indications for the second week, combined with an overwhelmingly warm reception from gamers, validates our strategy of developing bigger franchises. Based on this initial data, Assassin’s Creed 2 looks well positioned to outstrip targets while our Wiigames have got off to a more contrasted start in a less predictable market. Finally, sales of James Cameron’s Avatar : The Game should benefit from the launch of the movie which is expected to be the biggest blockbuster of this holiday season.”

You can read the full press release below:

 

Paris, November 30, 2009 – Today, Ubisoft released its results for the six months ended September 30, 2009.

Key financial data

In E millions

H1 2009-10

%

H1 2008-09

%
Sales 166.0 344.5
Gross profit* 69.1 41.6% 199.6 57.9%
R&D expenses* (48.3) 29.1% (62.8) 18.2%
Selling expenses (65.4) 39.4% (75.9) 22.0%
General and administrative expenses (33.1) 19.9% (28.0) 8.1%
SG&A expenses* (98.5) 59.3% (103.9) 30.2%
Current operating income/(loss)2 (77.7) (46.8)% 33.0 9.6%
Net income/(loss) (52.0) (31.3)% 24.0 7.0%
Diluted earnings/(loss) per share (in E)** (0.54) 0.24
Diluted earnings/(loss) per share before non-recurring items and stock-based compensation (in E)** (0.48) 0.27
Cash flows from R&D investments *** 169.7 157.3
Net cash/(debt) (67.3) 72.3

* Supply chain costs that were previously included in SG&A expenses are now classified in gross profit. Costs related to Hybride that were previously included in SG&A expenses are now classified in R&D expenses.

** After the November 14, 2008 two-for-one stock split

*** Including royalties but excluding future commitments and stock-based compensation.

Yves Guillemot, Chief Executive Officer, stated “First week sales of Assassin’s Creed II, up 32%, with positive initial indications for the second week, combined with an overwhelmingly warm reception from gamers, validates our strategy of developing bigger franchises. Based on this initial data, Assassin’s Creed 2 looks well positioned to outstrip targets while our Wii games have got off to a more contrasted start in a less predictable market. Finally, sales of James Cameron’s Avatar : The Game should benefit from the launch of the movie which is expected to be the biggest blockbuster of this holiday season.”

Main income statement items

Sales for the first six months of 2009-10 came to E166.0 million.

Due to the sharp drop in sales and the significant sales promotions on back-catalog games, gross profit was down sharply on the first half of 2008-09, both in absolute value terms, at E69.1 million versus E199.6 million, and as a percentage of sales, representing 41.6% compared to 57.9%. Gross profit on games launched during the first six months of 2009-10 was higher than in the equivalent prior-year period whereas back catalog titles – which normally generate a gross profit – turned in a negative gross margin.

Ubisoft reported a E77.7 million current operating loss before stock-based compensation, in line with the previously announced guidance of E80.0 million, compared with current operating income of E33.0 million in the first half of 2008-09.

This current operating loss figure reflects the following combined factors:

A E130.5 million decrease in gross profit.

A E14.5 million reduction in R&D expenses due to a smaller number of games launches. Total R&D expenses came to E48.3 million, representing 29.1% of sales, versus E62.8 million (18.2% of sales) in the same period of 2008-09.

A E5.4 million contraction in SG&A expenses, which stood at E98.5 million (59.3% of sales) against E103.9 million (30.2% of sales) in first-half 2008-09.

− Variable marketing expenses decreased in absolute value terms to E41.9 million (25.2% of sales) from E51.9 million (15.1%).

− Structure costs rose to E56.6 million (34.1% of sales) from E52.0 million (15.1%), reflecting higher IT expenses and an increase in the number of sales and administrative staff.

Ubisoft recorded an operating loss of E83.0 million for the first six months of 2009-10 compared with operating income of E24.7 million one year prior. The first-half 2009-10 figure includes stock-based compensation amounting to E5.3 million (versus E8.1 million in the corresponding prior-year prior).

Net financial income came to E6.6 million (versus E11.9 million in first-half 2008-09), breaking down as follows:

E0.0 million in financial income compared with E1.6 million in first-half 2008-09.

E6.6 million in foreign exchange gains against E1.7 million.

As a reminder, in first-half 2008-09, Ubisoft recorded an E8.5 million gain resulting from Calyon’s sale of its remaining Ubisoft shares.

Ubisoft ended the period with a E52.0 million net loss, representing a diluted loss per share[3] of E0.54, compared with net income of E24.0 million (representing diluted earnings per share3 of E0.24) in the first six months of 2008-09.

Excluding non-recurring items (i.e. the Equity Swap) and before stock-based compensation, the net loss figure would have amounted to E46.5 million, representing a diluted loss per share3 of E0.48, versus net income of E26.3 million and earnings per share3 of E0.27 for first-half 2008-09.

Main cash flow statement and balance sheet items

Cash flows from operating activities came to a negative E212.9 million (versus a negative E68.9 million in first-half 2008-09), reflecting cash flow from operations* amounting to a negative E139.4 million (compared with a negative E52.6 million) and a E73.5 million increase in working capital requirement (against a E16.3 million increase in the first six months of 2008-09). As a reminder, in first-half 2008-09, the Group’s working capital requirement was improved by the E59.3 million positive impact of the sale of Ubisoft shares held in connection with the Equity Swap.

At September 30, 2009, net debt stood at E67.3 million (compared with a net cash position of E72.2 million one year earlier). The change from the net cash position of E154.2 million at March 31, 2009 primarily reflects:

­ The above-mentioned E212.9 million net cash outflow from operating activities.

­ E9.5 million in purchases of tangible and intangible assets.

­ Proceeds from the issue of capital amounting to E4.2 million following employee rights issues and the exercise of stock options.

­ A negative E2.9 million effect from exchange rate fluctuations.

* Cash flows from operations includes future commitments on external development contracts and licenses which have no impact on cash flow generation and which decreased by E14.6 million. In the “Cash flow statement for comparison with other industry players”, “Costs of internal development and license development”, which amounted to E148.4 million, were reduced by this difference of E14.6 million. Before this adjustment, “Costs of internal development and license development” amounted to E163.0 million.

2009-10 targets confirmed

Ubisoft confirms its previously announced targets for 2009-10, namely:

­ Third-quarter sales of around E540 million.

­ Full-year sales of approximately E1,040 million and current operating income before stock-based compensation representing at least 7% of sales.



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I knew the last thread would just be restated but with a more controversial title, so I'll just say what I said in the last thread.

Blame the Wii..........

I'm guessing they expected "Where's Waldo? The Fantastic Journey" to set the sales charts on fire.........

I can understand TMNT: Smash Up underperforming, but look at the other titles they have released on the Wii in the past 6 months:

Imagine: Fashion Party

World Sports Party

Summer Sports 2: Island Sports Party

Knockout Party

Tenchu: Shadow Assassins

Six Flags Fun Park

Cook Wars

Your Shape feat. JENNY MCCARTHY

Team Elimination Games

The Price is Right 2010

Family Feud 2010

Press Your Luck 2010


Just Dance (....)



Grey's Anatomy: The Video Game

Vacation Sports

Broken Sword: Shadow of the Templars (Gameboy Advance Port)



Nothin but Blockbusters!!!



Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. "  thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."

They made a big flaw with Rabbids go home by releasing it in November, its a good game, but its no where on par with NSMB Wii, of course it go lost in the shuffle

They should have waited until after the holidays and released it



 

Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!!  It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!!  Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)

"Shovelware sells," huh?



Another time the same story...



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And instead of upping their effort, which would be the logical response here, they're just going to tone down their Wii support.

 

TMNT needed more promotion, though. That game kicked ass.



Monster Hunter: pissing me off since 2010.

Avinash_Tyagi said:
They made a big flaw with Rabbids go home by releasing it in November, its a good game, but its no where on par with NSMB Wii, of course it go lost in the shuffle

They should have waited until after the holidays and released it

Its sales in EU/Others are great, but in America it is doing poorly. It would've been better off as September NA title, or even delayed until  next year.

I know one thing: Releasing it within 10 days Modern Warfare 2 during the most competitive time of the year was not a good idea.



Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. "  thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."

SaviorX said:
Avinash_Tyagi said:
They made a big flaw with Rabbids go home by releasing it in November, its a good game, but its no where on par with NSMB Wii, of course it go lost in the shuffle

They should have waited until after the holidays and released it

Its sales in EU/Others are great, but in America it is doing poorly. It would've been better off as September NA title, or even delayed until  next year.

I know one thing: Releasing it within 10 days Modern Warfare 2 during the most competitive time of the year was not a good idea.

Y'know what the other good idea was? Not adveritising it, not even in online sites. It was literally a week after its release before I found it the game was out, and I was interested in the thing!



I think NSMB hurt it more than MW2, I mean I bought both, but most people would just get NSMB



 

Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!!  It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!!  Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)

No news here. Most third parties choose to blame the Wii for their financial troubles, trying to use it as their major moneymaker while putting their better games on the 'HD' systems.

By now, I'm just going to say stop crying wolf if you're going to put all your sheep on other platforms.



Six upcoming games you should look into: