Avinash_Tyagi said:
Loud_Hot_White_Box said:
Wii will also see a healthy bump in units sold overall, obviously.
And it IS about price, not just blue ocean, not primarily that people are rewarding Nintendo for supposedly having 'better' games...sales are in large part a function of price, because price is one major component of value. And when PS3 came down into the near-Wii price range, well, Wii had to vacate if they wanted to maintain a strong 1st place position in home console sales.
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Except that's not why Nintendo did the price cut, they did it because of their concerns about not meeting sales projections, not Sony, althought I think they could have met it without the price cut, but that's neither here nor there, look at PS3 sales, they are falling, even without the price cut Wii was around 180-190K a week, the PS3 would have fallen below that very soon, in fact it may have been around that level last week, we'll know when the numbers come in, no Nintendo was worried they wouldn't be able to move 26 million by march so that's why they price cut.
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Nintendo is primarily concerned with profitability, obviously, and in the new pricing environment determined that by selling more units because of a lower price, and then selling software, they would be more profitable. This is so even though they will be making $50 less per console sold. They don't want to lose momentum and mindshare, as that would be disastrous, and the new price is the remedy. I bet their sales projections took likely price cuts (from all 3 companies) into account, and of course Nintendo wants to beat the projections.
If Wii sales don't plateau at a higher level after the Wii price cut, only then could one say that price is not a primary sales driver.