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Avinash_Tyagi said:
You can't really make that argument, because Software is coming out this fall, so any plateau could be attributed to a stronger software lineup rather than price.

Yes Nintendo is concerned with profitability, but you can't sell more than you have in stock, and Wi has been sold out every holiday since launch, and possibly would have been sold out this holiday as well, so even with the price drop they may not more more just because they won't have any more to move.

If that were true, the supply limitations themselves could prevent them beating their sales projections, so no need to drop price to meet sales projections.  Anyway, yeah, even the plan to drop price to meet sales projections admits that a drop in price gooses sales.