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Forums - Sony Discussion - What will it take to admit there will be no Sony comeback this gen?

when i stop playing....so since that will never happen i guess never. really dont care where they finish..just keep pumping out those hits.



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Sell a man a fish you feed him for a day. Teach a man to fish you just ruined a perfect business opportunity.

We didn't emerge out of the stone age because we ran out of stones. Its time to be proactive not reactive.

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binary solo said:

Let's see. PS3 gave up ~ 5million console lead to 360 at launch. 360 lead now is nearing 10 million. If at the time 360 ends its life and the lifetime sales lead is less than 5 million units then PS3 has made a good comeback. If the 360 lead is a little above 5 million then PS3 has made a modest comeback. If the 360 lead is not much different than it is now then there is no comeback and if the 360 lead is more than it is now then that is a downfall for PS3.

WRT the Wii, something similar applies. Indeed if the PS3 can eat into the Wii's lead by any measurable amount, while still being a far more expensive unit, then that will be a pretty good comeback.

If PS3 achieves "good comeback" status vs both Wii and 360 by the end of the generation then momentum will be with Sony, and rehabilitation of the Playstation brand will be virtually achieved. Suggesting Sony needs to achieve PS2-like sales as the basis for a comeback, or that PS3 > 360 (much less >Wii) in lifetime sales is essentially guaranteeing that PS3 will not meet your definition of comeback.

In order for Sony to view this as a successful generation and to comit to the PS4 the PS3 does not need to sell more than the Wii or 360 in lifetime global sales, and it certainly doesn't need to sell at or even near PS2 lifetime sales.


If you think that based on 2009 financial performance that Sony will surely exit the console hardware market then you haven't analysed Sony's report very well. The losses incurred by Sony in FY '09 Q1 are due primarily to things other than PS3 console sales, indeed it would seem the gaming sub-division of the network division probably broke even in the least over that quarter, though thanks partly to the drop in PS3 sales.

Sony will be basing a PS4 decision on the lifetime performance of PS3, not the FY '09 Q1 performance of PS3.

At this point, with a servicable install base, it is in Sony's best interests for PS3 sales to remain low but steady until they can start making a small profit on each unit sold. What they then need is for an acceleration of sales once they turn that corner. If they can achieve profitability with a price cut then that acceleration will occur, and it will be an appreciable acceleration in the least. But it may not be stellar.

Sony must have done some market research on buyer intent to keep its projection at 13 million for FY '09. They must be confident that there is pressure building among 12 million consumers who would like a PS3 but not at the current price. They are probably aiming for the PS3 to sell at the price those 12 million consumers want (or close to it) for long enough in Fy '09 for sales to reach that target by March '10.

Sony will also be banking on a global economic growth and employment rate (or at least job security) turnaround before the holidays hit. And that's the unkown factor right now.

I like this point.  I think if Sony can regain momentum rather than a particular percentage of market share or a lead over the 360 i think they can consider it a successful comeback from their current position (even if gamers don't).  What they don't want is to drift out the consciousness of gamers between now and the end of the generation because that will hurt them at the start of the next generation.



What you have to understand is, no matter what, SONY LOSES.

They cut price:
HAHA!!! They're doomed!! They'll just bleed money now! This is the end of SCE.

They keep the price up:
HAHA!!! They'll probably sell 4M consoles for the rest of gen! Come next gen the PS Brand is DEAD. This is the end of SCE.



4 ≈ One

there will be one, just wait.



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binary solo said:

Let's see. PS3 gave up ~ 5million console lead to 360 at launch. 360 lead now is nearing 10 million. If at the time 360 ends its life and the lifetime sales lead is less than 5 million units then PS3 has made a good comeback. If the 360 lead is a little above 5 million then PS3 has made a modest comeback. If the 360 lead is not much different than it is now then there is no comeback and if the 360 lead is more than it is now then that is a downfall for PS3.

WRT the Wii, something similar applies. Indeed if the PS3 can eat into the Wii's lead by any measurable amount, while still being a far more expensive unit, then that will be a pretty good comeback.

If PS3 achieves "good comeback" status vs both Wii and 360 by the end of the generation then momentum will be with Sony, and rehabilitation of the Playstation brand will be virtually achieved. Suggesting Sony needs to achieve PS2-like sales as the basis for a comeback, or that PS3 > 360 (much less >Wii) in lifetime sales is essentially guaranteeing that PS3 will not meet your definition of comeback.

In order for Sony to view this as a successful generation and to comit to the PS4 the PS3 does not need to sell more than the Wii or 360 in lifetime global sales, and it certainly doesn't need to sell at or even near PS2 lifetime sales.

I'm sorry, but that's just wrong on so many levels. The head start is irrelevant, if at the end of the PS3's life they haven't sold more consoles than the 360, then that is still a massive failure. From clear 1st to dead last, no way of twisting those facts.



Never argue with idiots
They bring you down to their level and then beat you with experience

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madskillz said:

You see the thread title. In your opinion, what single event - or multiple ones - have to happen for you to say 'Sony's done this gen?'


Sony discontinued the ps3

 



NeoRatt said:
This is the final year... In order to comeback they must outsell the 360 on a worldwide basis by January 1, 2010. If this is not happening then a comeback becomes extremely unlikely.

As for comeback on the Wii that is dependent on one thing... Does the Wii continue to stay popular amongst casuals? If it does, then a comeback on the Wii is highly unlikely...

The problem I see developing is that there appears to be a "secondary generation" developing... Wii HD, 360 with Natal, PS3-2 that addresses the under the cover issues that developers have had with the PS3 and adds their motion controller. All systems will be backward and forward compatible thereby extending the generation rather then truely ending it. In other words you can stay with what you have and it will work, but the secondary generation will give you what you really want.

Correct



axumblade said:
If the PS4 is announced then Sony will dramatically cut down on releasing games for the PS3....Strangely enough, that's how I feel about the 360 and the Wii though as well. =O

Fixed.



To be as dominant as the PS2 was to third with the PS3 is a steep fall.