Article here.
Taken from the text:
"Although Microsoft’s Xbox 360 enjoyed a first mover advantage, we think that its market position will fade to third place due to lack of penetration in Japan."
"By the end of 2011 (the extent of our current forecast), we see Nintendo 'winning' the console war by maintaining its share, with 48% of this market. We expect Sony to pull even with Microsoft, each with 26% market share. Notwithstanding the projected finish, we truly believe that all three manufacturers should be considered 'winners' "
Makes for interesting reading. I don't think anyone disputes the Wiis claim to victory, but I am surprised that in the current climate, they believe the 360 will be caught by the PS3 in 2.5 years. I know he has predicted before and come up short - I think everyone did both at the start of this gen with Sony's shortcomings and in the GFC with sales now way down.
Sony's pricecut is certain though, as is a GT5 release in the holiday season. Europe and Japan will go batshit f*cking insane for it. 2010 promises to be another glory year of gaming from all parties with expected titles to come and recovery from the GFC in most regions. Add to this the expected refresh of the 360 with Natal and the rumored WiiHD, and this gen still has years to play out.
