No, costing $499/$599 was its downfall. Advertising didn't help at all though.
| theprof00 said: anyone who mentions the crying baby should first learn that marketing is not always meant to be a direct message to go and buy the product. Oftentimes marketing is simply to promote "buzz"; Judging from how much I've heard people say "SONY" in relation to that commercial, it was a successful commercial. More successful in fact, than the one where everyone's t-shirts were games. I did, however like the commercials they did entitled "reflections" and they should have kept those up because they were cool looking, interesting and only about 10 seconds long. ALl they needed to do was throw a little more gameplay in there and they would have been perfect. I see MS and Wii ads at least once per hour. I haven't seen a PS3 commercial in ages besides the Killzone 2 one. |
The buzz, you got form the baby ad, can't be a legal one. To get 'buzz' you need to show fun, some trill and style. The frequenty is also important. Sony won't forget that next (if they decide to commit) generation. There gonna have too.
In the wilderness we go alone with our new knowledge and strength.
Stefan.De.Machtige said:
The buzz, you got form the baby ad, can't be a legal one. To get 'buzz' you need to show fun, some trill and style. The frequenty is also important. Sony won't forget that next (if they decide to commit) generation. There gonna have too.
|
You must admit that that commercial is the most talked about commercial this generation.
Mere exposure effect: Just hearing the name of a product enough times will generate a desire to have it. Obviously not among everyone, but mere exposure is said to affect 74% of the population. Just think about how many times the word "Sony" or "PS3" was written while people were talking about it online. You could doubt the verity of mere exposure effect if you want, but I won't argue back because it's proven scientifically and that's enough for me.
Like I've said before, selling 20M 400-600$ consoles is a huge record.
I love Sony and the ps3, but i will say that the advertising is shit, i cant remember the last ps3 advert i saw on the tv in the UK not even just tv, newspapers bill boards nothing. I think when they do the price drop, they should advertise it ALOT
theprof00 said:
You must admit that that commercial is the most talked about commercial this generation. Mere exposure effect: Just hearing the name of a product enough times will generate a desire to have it. Obviously not among everyone, but mere exposure is said to affect 74% of the population. Just think about how many times the word "Sony" or "PS3" was written while people were talking about it online. You could doubt the verity of mere exposure effect if you want, but I won't argue back because it's proven scientifically and that's enough for me. Like I've said before, selling 20M 400-600$ consoles is a huge record.
|
It is true what the say: There is no such thing as bad publicity. But in this case the goal was to attract the mainstream (sort of casual) audience. The baby didn't do that. I even remember a really strange one with chimney's. Most commercials failed that purpose.
Nintendo sends the constant message 'wii = family fun' to the public. Sony's message was confussing or simply lacking and is now a tad better.
Sony does have some (real) loyal customers or fans. They bought in high mostly because the PS2. The rest are techgeeks. Will that happen the next generation? Not that many. Sony better has a plan, or pay someone for one.
When a friend bought the lauch PS3 we talked about who would win. He said: Sony for sure. A big techfan. I said: the wii because it had sometihng new and fresh appeal. He said: it was a gimmick and bragged over the six-axis as a counterargument. I replied: that's not the same. I stated that the wii could appeal to many people and we'll see who wins.
In hindsight i think he couldn't see why because he transferred his own needs to the whole public. He assumed everyone would have the same needs or desires. That is something Sony did too. It's the same what happened with Nintendo and the N64.
In the wilderness we go alone with our new knowledge and strength.
| Carl2291 said: Highest price ever was a major part of the downfall. Also, SONYs marketting... was basicly shit, but starting to get a lot better lately. The baby ad still scares me  MS marketting is quite the opposite to SONYs... Started out excellent, but lately... is freaky (WTF is with them wierd people with the stages in the back of the head? o.O) |
again i repeat, the apple pipin and the CD-I launched at $700 in the 90's so the ps3 is not the most expensive console ever
dd if = /dev/brain | tail -f | grep games | nc -lnvvp 80
Hey Listen!
That's true Nintendo is very direct. However, they can afford to be. All they need to show is someone the public likes or relates to, and them playing the game.
Sony can't use that model. People won't buy the system because it is simply too expensive. You use that model when you simply want people to see themselves buying the system, ie people who are on the fence. It's message is: "everyone has one already, be part of the group and buy one already"
Nobody is on the fence about the PS3, you either do not want one or you can't afford it.
MS uses a blitzkrieg model, showing hundreds of games because well, MS does have a long list of franchises.
MS's message is:
"Look at these games. OMG there are so many amazing games, and they're all exclusive. Even if they're multiplat, you wouldn't know because we'll market the game ourselves so that we can put 'jump in' at the end of the commercial, and leave out PS3. Get a 360. It's cheaper, better, and has more games than the competition".
Sony doesn't have the money to do this for every game that comes out, and on top of that, it has some of the biggest franchise names, but not a bountiful supply of them like MS. However, when that changes, and when they have a larger budget to work with, they will show a more direct ad style like MS does. However, this is not the time.
Sony has to rely on hype and long term exposure through word of mouth because a) they cannot afford advertising right now.
b) It's hard to convince people to spend 400-600$
THe PS3 is close to two paychecks for many people, while the competition is less than one paycheck. It is a lot easier to sell and market to that kind of circumstance.
radha said:
again i repeat, the apple pipin and the CD-I launched at $700 in the 90's so the ps3 is not the most expensive console ever |
I never said it was the most expensive console... i said it was the "Highest price ever".
Learn sarcasm.
| theprof00 said: That's true Nintendo is very direct. However, they can afford to be. All they need to show is someone the public likes or relates to, and them playing the game. Sony can't use that model. People won't buy the system because it is simply too expensive. You use that model when you simply want people to see themselves buying the system, ie people who are on the fence. It's message is: "everyone has one already, be part of the group and buy one already" Nobody is on the fence about the PS3, you either do not want one or you can't afford it. MS uses a blitzkrieg model, showing hundreds of games because well, MS does have a long list of franchises. MS's message is: "Look at these games. OMG there are so many amazing games, and they're all exclusive. Even if they're multiplat, you wouldn't know because we'll market the game ourselves so that we can put 'jump in' at the end of the commercial, and leave out PS3. Get a 360. It's cheaper, better, and has more games than the competition". Sony doesn't have the money to do this for every game that comes out, and on top of that, it has some of the biggest franchise names, but not a bountiful supply of them like MS. However, when that changes, and when they have a larger budget to work with, they will show a more direct ad style like MS does. However, this is not the time. Sony has to rely on hype and long term exposure through word of mouth because a) they cannot afford advertising right now. b) It's hard to convince people to spend 400-600$ THe PS3 is close to two paychecks for many people, while the competition is less than one paycheck. It is a lot easier to sell and market to that kind of circumstance. |
nice and well contructed comment as always
dd if = /dev/brain | tail -f | grep games | nc -lnvvp 80
Hey Listen!
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