Sony's Marketing Failures Have Caused the PS3's Downfall

[theprof00]

Stefan.De.Machtige said:

theprof00 said:
anyone who mentions the crying baby should first learn that marketing is not always meant to be a direct message to go and buy the product. Oftentimes marketing is simply to promote "buzz"; Judging from how much I've heard people say "SONY" in relation to that commercial, it was a successful commercial.

More successful in fact, than the one where everyone's t-shirts were games. I did, however like the commercials they did entitled "reflections" and they should have kept those up because they were cool looking, interesting and only about 10 seconds long. ALl they needed to do was throw a little more gameplay in there and they would have been perfect.

I see MS and Wii ads at least once per hour. I haven't seen a PS3 commercial in ages besides the Killzone 2 one.

The buzz, you got form the baby ad, can't be a legal one. To get 'buzz' you need to show fun, some trill and style. The frequenty is also important. Sony won't forget that next (if they decide to  commit) generation. There gonna have too.

 

You must admit that that commercial is the most talked about commercial this generation.

Mere exposure effect: Just hearing the name of a product enough times will generate a desire to have it. Obviously not among everyone, but mere exposure is said to affect 74% of the population. Just think about how many times the word "Sony" or "PS3" was written while people were talking about it online. You could doubt the verity of mere exposure effect if you want, but I won't argue back because it's proven scientifically and that's enough for me.

Like I've said before, selling 20M 400-600$ consoles is a huge record.